Creative Delivery Lead Times
| Ad product | Total lead time** | Creative revisions |
| Amazon DSP | 8 days | 1 revision* |
| Amazon DSP Desktop display ads | 8 days | 1 revision |
| Amazon DSP Mobile banner ads | 8 days | 1 revision |
| Mobile interstitial ads | 8 days | 1 revision |
| Amazon Mobile Shopping | 8+ days | 1+ revision |
| Mobile Static Link-In Banners | 8+ days | 1 revision |
| Link-Out Mobile Campaigns | 15 days | 1 revision |
| Custom Mobile Campaigns | Call* | Call* |
| Amazon eCommerce Ads | 8 days | 1 revision |
| Dynamic eCommerce Ads (custom image) | 8 days | 1 revision |
| Dynamic eCommerce Ads (standard) | 2 days | 1 revision (0 in US) |
| Campaign Landing Pages | 10+ days | 1+ revision |
| Templated Landing Pages | 10 -15 days | 1 revision |
| Tailored Landing Pages | 20 days | 1 revision |
| Custom Landing Pages | Call* | Call* |
| Non-Standard Media | 8 days | 1+ revision |
| Amazon Video Ads (custom layout) | 8 days | 1 revision |
| Amazon Video Ads (standard) | 2 days | 0 revisions |
| Billboard Below The Fold | 8 days | 1 revision |
| Daily Deals Site Stripe | 8 days | 1 revision |
| Seller Central Ads | 8 days | 1 revision |
| Kindle with Special Offers | 10 days | 1 revision |
| Fire Tablet with Special Offers *Guaranteed campaigns require 2 additional days lead time. | 10–45 days | 1+ revision |
| Fire Tablet Static Wake Screen | 7 days | Each revision will add 1 day |
| Fire Tablet Animated Wake Screen (Standard) | 9 days | Each revision will add 1 day |
| Fire Tablet Animated Wake Screen (Custom) | 9 days | Each revision will add 1 day |
| Fire Tablet Amazon Video Ads | 7 days | Each revision will add 1 day |
| Fire Tablet Templated Amazon Video Ads | 4 days | n/a |
| Fire Tablet Panels | 7 days | Each revision will add 1 day |
| Fire Tablet Interactive Wake Screen | 9 days | Each revision will add 1 day |
| Fire Tablet Video with Overlay (Standard) | 7 days | Each revision will add 1 day |
| Fire Tablet Custom Landing Page - Concept, design and implementation | 45 days | n/a |
| Fire TV | 7–45 days | 1+ revision |
| Fire TV Inline Ad - Run of service | 7 days | Each revision will add 1 day |
| Fire TV Inline Ad - Takeover | 7 days | Each revision will add 1 day |
| Fire TV Feature Rotator – Run of Service | 7 days | Each revision will add 1 day |
| Fire TV Feature Rotator – Takeover | 7 days | Each revision will add 1 day |
| Fire TV Sponsored Screensaver – Run of Service | 7 days | Each revision will add 1 day |
| Fire TV Sponsored Screensaver – Takeover | 7 days | Each revision will add 1 day |
| Fire TV Clickthrough to Custom Landing Page | 45 days | 4 revisions |
| Fire TV Sponsored Tiles | 4 days | n/a |
| Fire TV Out of the Box Experience (OOBE) | 4 days | n/a |
| Standard Media | 8 days | 1 revision |
| Alexa Display Ads | 10 days | 1 revision |
| Alexa Home Screen | 10 days | 1 revision |
| Audio ads | 3-17 days*** | 2 revisions |
| Audio Ad Script Writing + Spot Production (US only) | 17 days*** | 2 revisions |
| Audio Ad Spot Production | 11 days*** | 2 revisions |
| Audio Ad Spot Review | 3 days*** | 2 revisions |
| Twitch ads | 8-15 days | 1+ revision |
| Homepage Headliner | 8 days | 1 revision |
| Super Leaderboard | 8 days | 1 revision |
| Super Leaderboard (animated) | 15 days | 2 revisions |
| Medium Rectangle | 8 days | 1 revision |
| Medium Rectangle (animated) | 15 days | 2 revisions |
| Prime Video | 5-11 days | 1 revision |
| Prime Video Feature Rotator | 11 days | 1 revision |
| Prime Video Sponsored Tiles | 5 days | n/a |
| Prime Video Sponsored Channels | 5 days | n/a |
* For lead times not specified, please call an Account Executive for further details and planning.
** Total lead time = # of business days from receipt of approved customer assets, until campaign is set live/ready to launch. This lead time assumes a maximum of 1 revision and up to 1 day for advertiser review and feedback on initial mocks and up to 1 day for advertiser review and feedback on revisions.
NOTE: Additional time may be required for campaigns with multiple revisions, creatives, ad versions, or platform types. Published times subject to change during peak times
If advertising content is late or does not comply with Amazon’s advertising policies, Amazon may extend the campaign by the number of days the advertising content was late, and/or revise the flight dates pending placement and available inventory. If Amazon has not received creative assets that meet Amazon’s advertising policies within 3 days of campaign launch, Amazon may release inventory for all affected placements.
*** If an audio ad mentions Alexa in the creative, 3 extra days should be added to its SLA.
**** For 3rd party (advertiser and/or agency) provided creatives, the total lead time is two business days from receipt of approved 3rd party tags.
8 Day Creative Delivery Workflow and Requirements
For 8 day lead times, Amazon requires:
- Complete and accurate assets for all ad types, including copy
- Clear creative direction
- 24 hours turn-around time for feedback and creative approvals
- Maximum of two creative iterations - one round of review, with version two ready for approval
- Maximum of two creative designs
Fire Devices Creative Delivery Workflow and Requirements
(Only applicable for Fire TV Feature Rotator, Fire TV Sponsored Tiles, Fire TV Inline Display Banner and Fire Tablet Lockscreen)
For 7 day lead times, Amazon requires:
- Complete and accurate assets for all ad types, including copy
- Clear creative direction
- Only Amazon work-time is included. Advertiser turn-around on review and feedback is not included in the 7 day lead time.
- Ready approval on 1st round of mocks. Each additional creative iteration will add one additional business day (maximum of 2 additional iterations)
- Maximum of two creative designs
Fire Tablet (Animated/Interactive Executions) Workflow and Requirements:
For these lead times, Amazon requires:
- Complete and accurate assets for all ad types, including copy
- Clear creative direction
- Only Amazon work-time is included. Advertiser turn-around on review and feedback is not included in the lead time
- Ready approval on 1st round of mocks. Each additional creative iteration will add one additional business day (maximum of 2 additional iterations)
- Maximum of two creative designs
Ad Launch Time
- Amazon.com and mobile: Ad starts no earlier than midnight (12AM), Eastern Standard Time. Specific times can be discussed.
- Kindle: Ad starts at midnight (12AM), Pacific Standard Time. Specific times cannot be accommodated.
Required Assets for Amazon Creative Services
- Pre-existing ad units for reference, layered PSD files, logos, backgrounds, key art, fonts, advertising copy and brand guidelines
- For IAB static ad creation, approved pre-existing ad reference units are required.
Some platforms have more specific requirements. Assets must be reviewed and approved prior to ad design and production getting underway. Schedules will be adapted for unique client circumstances such as legal approvals or multiple rounds of revisions. Please discuss specifics with your Amazon Ads contact.