In 2020, Brazil adopted the new General Data Protection Law (LGPD). The LGPD is designed to govern the security and protection of personal data, including personal data used in advertising.
Amazon has a longstanding commitment to privacy and data security. We continuously review our advertising systems and processes to ensure they meet our own high standards and the requirements of all applicable data protection laws, including LGPD. Amazon Ads services comply with the requirements of LGPD. Amazon’s advertising systems include the following protections: