Shoppers may judge the quality of a brand by the quality of its creatives. Use high-quality assets to demonstrate that your brand is high quality, and to differentiate your brand from products on Amazon.
As you invest in high-quality assets, remember that Amazon reaches shoppers across many different devices, placements, and regions. It’s important to build assets that work well everywhere.
Use the guidelines below to help you improve your creative asset quality and drive better brand awareness.
Logos may appear in different sizes, on different devices, and atop different backgrounds. It’s important to anticipate this when you upload your logo.
Shoppers see lots of text on Amazon that describes a product and helps inform a purchase. Instead of giving shoppers additional information, use your brand message to start a conversation. This can help build a brand’s personality and make it more memorable.
While Sponsored Products campaigns help conversion, Sponsored Brands campaigns help brand discovery and brand loyalty. A brand’s images should focus on how its products add value in real life.
High-quality videos can build trust with shoppers by giving them key information. Offer details they can’t get from images or text, like a product performing under challenging conditions or a person interacting with your brand.