Brand Profile Content Guidelines and Acceptance Policies
TABLE OF CONTENTS
1.0 Brand Logo
2.0 General Guidelines
3.0 Image Guidelines
1.0 Brand Logo
As the brand logo may be used for a variety of different ad formats, it is important that your logo meets these brand logo guidelines.
A brand logo is your brand’s registered logo and not of the brand you are promoting, unless you have the legal right to use the promoted brands logo. Brand logos must:
- Be 600 x 600px or larger
- Fill the entire image or be on a white or transparent background
- Accurately reflect the brand you are promoting
Brand logos must not be on a complex graphical background and must be visually appealing. Logos cannot:
- Be a combination of logos
- Be a product, ASIN (including cropped versions), custom or lifestyle image or combination
- Contain additional text
- Contain crowded or cluttered elements
2.0 General Guidelines
Brand Profile must not contain:
- CaMel CaSe
- Claims such as “Best seller”, “Exclusives” or “Top rated.” See Claims policies.
- We highly recommend including the content rating for all media rated as appropriate for audience categories aged 12/13 or older.
- A Brand description referencing sport, should be accompanied by a contextually relevant lifestyle image or video
- Customer reviews (including star ratings) even if these reviews are on Amazon
- Deals, discounts or savings messaging including in images and video
- Tagline must be your true brand tagline
3.0 Image Guidelines
Custom images allow you to include compelling images that represent your brand in a lifestyle setting. Images must not contradict the landing page and must be of high resolution and quality and aesthetically pleasing. Images must not:
- Be individual or multiple product images on a solid or transparent background
- Be an individual brand logo or combination of logos
- Contain crowded, excessive, poorly cropped or illegible elements
- Contain additional text other than text naturally present in the image (such as on product packaging)
- Contain letterbox or pillarbox formats