Brand Profile Content Guidelines and Acceptance Policies

As the brand logo may be used for a variety of different ad formats, it is important that your logo meets these brand logo guidelines.

A brand logo is your brand’s registered logo and not of the brand you are promoting, unless you have the legal right to use the promoted brands logo. Brand logos must:

• Be 600 x 600px or larger
• Fill the entire image or be on a white or transparent background
• Accurately reflect the brand you are promoting

Brand logos must not be on a complex graphical background and must be visually appealing. Logos cannot:

• Be a combination of logos
• Be a product, ASIN (including cropped versions), custom or lifestyle image or combination
• Contain additional text
• Contain crowded or cluttered elements

Brand Profile must not contain:

• CaMel CaSe
• Claims such as “Best seller”, “Exclusives” or “Top rated.” See Claims policies.
• We highly recommend including the content rating for all media rated as appropriate for audience categories aged 12/13 or older.
• A Brand description referencing sport, should be accompanied by a contextually relevant lifestyle image or video
• Customer reviews (including star ratings) even if these reviews are on Amazon
• Deals, discounts or savings messaging including in images and video
• Tagline must be your true brand tagline

Custom images allow you to include compelling images that represent your brand in a lifestyle setting. Images must not contradict the landing page and must be of high resolution and quality and aesthetically pleasing. Images must not:

• Be individual or multiple product images on a solid or transparent background
• Be an individual brand logo or combination of logos
• Contain crowded, excessive, poorly cropped or illegible elements
• Contain additional text other than text naturally present in the image (such as on product packaging)
• Contain letterbox or pillarbox formats