Brand Profile Content Guidelines and Acceptance Policies


1.0 Brand Logo
2.0 General Guidelines
3.0 Image Guidelines

As the brand logo may be used for a variety of different ad formats, it is important that your logo meets these brand logo guidelines.

A brand logo is your brand’s registered logo and not of the brand you are promoting, unless you have the legal right to use the promoted brands logo. Brand logos must:

  • Be 600 x 600px or larger
  • Fill the entire image or be on a white or transparent background
  • Accurately reflect the brand you are promoting

Brand logos must not be on a complex graphical background and must be visually appealing. Logos cannot:

  • Be a combination of logos
  • Be a product, ASIN (including cropped versions), custom or lifestyle image or combination
  • Contain additional text
  • Contain crowded or cluttered elements

2.0 General Guidelines

Brand Profile must not contain:

  • CaMel CaSe
  • Claims such as “Best seller”, “Exclusives” or “Top rated.” See Claims policies.
  • We highly recommend including the content rating for all media rated as appropriate for audience categories aged 12/13 or older.
    • A Brand description referencing sport, should be accompanied by a contextually relevant lifestyle image or video
  • Customer reviews (including star ratings) even if these reviews are on Amazon
  • Deals, discounts or savings messaging including in images and video
  • Tagline must be your true brand tagline

3.0 Image Guidelines

Custom images allow you to include compelling images that represent your brand in a lifestyle setting. Images must not contradict the landing page and must be of high resolution and quality and aesthetically pleasing. Images must not:

  • Be individual or multiple product images on a solid or transparent background
  • Be an individual brand logo or combination of logos
  • Contain crowded, excessive, poorly cropped or illegible elements
  • Contain additional text other than text naturally present in the image (such as on product packaging)
  • Contain letterbox or pillarbox formats