Prime Video Sponsored Channels

Sponsored Channels allow Prime Video Channel advertisers to promote their channels on the Prime Video home page, helping to drive awareness and subscriptions. The ad placements appear in the ‘My Subscriptions’ row, where Prime Video customers can easily discover new channels. After clicking the ad, customers are directed to the advertiser's channel collection page. Advertisers do not need to provide creative, only the channel ID is required.

Experience overview

As customers scroll down the homepage, Sponsored channel ads appear in the recommendations section of the 'My subscriptions' row, right next to the channels to which they have already subscribed. When customers click on the ads, they are taken to the advertisers' channel collection pages where customers can add the channels to their subscription list.

A sponsored channel is not selected

sponsored row not selected

A sponsored channel is selected

A tile in sponsored row selected

Guidelines overview

This section gives a brief overview of policies and guidelines that are to be followed for creatives used in Sponsored Channels.

Asset requirements

Assets for Sponsored Channels are collected during the publishing process with Prime Video. Advertisers should work with a Prime Video partner to upload assets for sponsored channels.

Example of Tile image

1. Title image

Image componentRequirements
Tile imageSize: 1920 x 1080px (minimum), 3840 x 2160px (recommended)
Format: JPG or PNG

For assets contains text (e.g. title name), the text must meet our accessibility requirements:

  • All text should be at least 24 pt (Arial regular or equivalent size).
  • A contrast ratio of at least 3:1 exists between text (including images of text) and the background behind it.

Content acceptability

All the content should meet the following content policy and guidelines:

Disclaimer: Sponsored Channels title name “Mydish”, “Exciting”, “Channel Fun+”, and “Cookful” are example names for ad specs only, and are not available on Prime Video.


North America
  • CA
  • MX
  • US
South America
  • BR
  • DE
  • ES
  • FR
  • IT
  • NL
  • PL
  • SE
  • UK
Middle East
  • EG
  • KSA
  • UAE
Asia Pacific
  • AU
  • IN
  • JP
  • SG

Supported Destinations