Creative Delivery Lead Times

• First Advertiser Preview Date is the number of business days it will take to receive the first creative asset developed by Amazon for review and approval. The range is based on complexity of the request.
• Trafficking + QA outlines the number of business days it takes to go live once creative assets are approved and finalized. If advertiser is providing their own final files or 3P tags this is the total time it will take Amazon to traffic and QA prior to the creative going live.
• Average Production time is the number of business days from receipt of approved advertiser assets to campaign go live date. The average production time assumes a maximum of one revision on initial creative preview, and one day for the advertiser to review and approve revisions requested. For every creative revision, 24 hours will be added to creative production timeline to address the changes needed.

For 7 day lead times, Amazon requires:

• Complete and accurate assets for all ad types, including copy
• Clear creative direction
• The graph below reflects approval on 1st round of creative mocks. Each additional creative revision will add one additional business day.
• Only Amazon work-time is included. Advertiser turn-around on review and feedback is not included in the 7 day lead time.

Applicable for Fire TV Feature Rotator, Fire TV Sponsored Tiles, Fire TV Inline Display Banner and Fire Tablet Lockscreen For 7 day lead times, Amazon requires:

• Complete and accurate assets for all ad types, including copy
• Clear creative direction
• The graph below reflects approval on 1st round of creative mocks. Each additional creative revision will add one additional business day.
• Only Amazon work-time is included. Advertiser turn-around on review and feedback is not included in the 7 day lead time.

For these lead times, Amazon requires:

• Complete and accurate assets for all ad types, including copy
• Clear creative direction
• The graph below reflects approval on 1st round of creative mocks. Each additional creative revision will add one additional business day.
• Only Amazon work-time is included. Advertiser turn-around on review and feedback is not included in the 7 day lead time.

• Amazon.com and mobile: Ad starts no earlier than midnight (12AM), Eastern Standard Time. Specific times can be discussed.
• Kindle: Ad starts at midnight (12AM), Pacific Standard Time. Specific times cannot be accommodated.

• Pre-existing ad units for reference, layered PSD files, logos, backgrounds, key art, fonts, advertising copy and brand guidelines
• For IAB static ad creation, approved pre-existing ad reference units are required.

Some platforms have more specific requirements. Assets must be reviewed and approved prior to ad design and production getting underway. Schedules will be adapted for unique client circumstances such as legal approvals or multiple rounds of revisions. Please discuss specifics with your Amazon Ads contact.