Creative Delivery Lead Times

Ad product Total lead time** Creative iteration limit
Amazon Advertising Platform (AAP) 8 days 2 rounds
AAP Desktop display ads ▸ 8 days 2 rounds
AAP Mobile banner ads ▸ 8 days 2 rounds
Mobile interstitial ads ▸ 8 days 2 rounds
Amazon Mobile Shopping 8+ days 2+ rounds
Mobile Static Link-In Banners ▸ 8+ days 2 rounds
Link-Out Mobile Campaigns 15 days 2 rounds
Custom Mobile Campaigns Call* Call*
Amazon eCommerce Ads 8 days 2 rounds
Dynamic Ads (custom image) ▸ 8 days 2 rounds
Dynamic Ads (standard) ▸ 8 days (2 in US) 2 rounds (0 in US)
Campaign Landing Pages 10+ days 2+ rounds
Templated Landing Pages ▸ 10 days (15 in EU) 2 rounds
Tailored Landing Pages ▸ 20 days (25 in EU) 2 rounds
Custom Landing Pages ▸ Call* Call*
Non-Standard Media 8 days 2+ rounds
Amazon Video Ads ▸ 8 days 2 rounds
Billboard Below The Fold ▸ 8 days 2 rounds
Daily Deals Site Stripe ▸ 8 days 2 rounds
Offer Listings Stripe ▸ 8 days 2 rounds
Marquee Ads ▸ 8 days 2 rounds
Seller Central Ads ▸ 8 days 2 rounds
Kindle with Special Offers 10 days 2 rounds
Fire Tablet with Special Offers 10–45 days 2+ rounds
Fire Tablet Wake Screen (Standard) ▸ 10 days 2 rounds
Fire Tablet Video with Overlay (Standard) ▸ 10 days 2 rounds
Fire Tablet Standard Animated Wake Screen 15 days (18 in EU) 4 rounds
Fire Tablet Custom Animated Wake Screen 18 days 4 rounds
Fire Tablet Custom Landing Page - Concept, design and implementation 45 days 5 rounds
Fire TV 10–45 days 2+ rounds
Fire TV Hero Banner ▸ 10 days 2 rounds
Fire TV Landing Page (Video/Semi-custom) ▸ 10 days 2 rounds
Fire TV Custom Landing Page - Concept, design and implementation 45 days 5 rounds
Standard Media 8 days 2 rounds

* For lead times not specified, please call an Account Executive for further details and planning.

** Total lead time = # of business days from receipt of approved customer assets, until campaign is set live/ready to launch. Additional time may be required for campaigns with multiple creatives, ad versions, or platform types. Published times subject to change during peak times.

If advertising content is late or does not comply with Amazon’s advertising policies, Amazon may extend the campaign by the number of days the advertising content was late, and/or revise the flight dates pending placement and available inventory. If Amazon has not received creative assets that meet Amazon’s advertising policies within 3 days of campaign launch, Amazon may release inventory for all affected placements.

*** For 3rd party (advertiser and/or agency) provided creatives, the total lead time is two business days from receipt of approved 3rd party tags.

8 Day Creative Delivery Workflow and Requirements

8 Day Creative Delivery Workflow and Requirements

For 8 day lead times, Amazon requires:

  • Complete and accurate assets for all ad types, including copy
  • Clear creative direction
  • 24 hours turn-around time for feedback and creative approvals
  • Maximum of two creative iterations - one round of review, with version two ready for approval
  • Maximum of two creative designs

Ad Launch Time

  • Amazon.com & Mobile: Ad starts no earlier than midnight (12AM), Eastern Standard Time. Specific times can be discussed.
  • Kindle: Ad starts at midnight (12AM), Pacific Standard Time. Specific times cannot be accommodated.

Required Assets for Amazon Creative Services

  • Pre-existing ad units for reference, layered PSD files, logos, backgrounds, key art, fonts, advertising copy & brand guidelines
  • For IAB static ad creation, approved pre-existing ad reference units are required.

Some platforms have more specific requirements. Assets must be reviewed and approved prior to ad design and production getting underway. Schedules will be adapted for unique client circumstances such as legal approvals or multiple rounds of revisions. Please discuss specifics with your AMG contact.