Tailored Landing Pages

Campaign Landing Pages offer rich flexibility for creating branded advertiser experiences on Amazon without the overhead and complexity of custom development. Landing pages can be tailored to meet your campaign’s unique objectives – for example:

  • A collection of videos that show off your product in action.
  • A page for a movie launch that allows customers to watch trailers, buy tickets, and see related products.
  • An in-depth editorial page with detailed content about a new product.

Tailored page components

Tailored Landing Pages can include any combination of Landing Page components, with the following page-level restrictions:

  • Tailored Landing Pages must use the same page layout for phone, tablet, and desktop users.
  • No more than 10 hero images may be added to a Tailored page.
  • No more than 5 videos may be added to a Tailored page.
  • No more than 5 galleries may be added to a Tailored page.
  • Only one tab component, with a maximum of 5 tabs, may be added to a Tailored page.
  • No more than 120 products or ASINs, total, may be added to a Tailored page.
Locales
USCAUKDEFRITESJPIN
Asset Checklist
  • Pre-existing standard ad units for reference
  • High-res layered .PSD files (product shots and/or lifestyle imagery)
  • Logos (vector format, .ai or .eps)
  • Any backgrounds or key art
  • Fonts (.otf or .ttf)
  • Advertising copy
  • Brand guidelines
  • Clickthrough URL or Hero ASIN
  • Video files (.mp4, .m4v, .mov, .mpeg, .avi, .dv at least 1280 x 720 px and under 500MB) and poster images (1280 x 720 px)
  • HTTPS links for any Linked Image components
Creative Refreshes

The contents of all campaign landing pages can be refreshed once during their lifetime. Additional refreshes are permitted based on budgets that are multiples of the minimum spend. The SLA for a refresh is 10 days (20 days for tailored pages).
A refresh here is defined as an update of landing page assets, not changes to the creative of media driving customers to the page.