Prime Video offer advertisers an opportunity to reach customers as they browse and discover new content with the Prime Video living room app on Fire TV. The offered ad placements are available to Transactional Video on Demand (TVOD) and Prime Video Channels (PVC) advertisers.
In order to make sure customers have the best experience possible on Prime Video, we work with our clients to run ads that are appropriate for all audiences. All Prime Video ad content must conform to Amazon’s Creative Acceptance guidelines. Amazon requires that advertisers review their content with these guidelines in mind before submitting.
Feature Rotator (Beta)
Feature Rotator is a carousel-like ad placement appearing above the fold of the screen, making it the most visible part of the Prime Video app UI.
Multiple destination types are available for ads on Prime Video.
Content detail pages
Customers can be directed to content detail pages. On a content detail page, customers can:
Watch, rent, or buy a content tile, or subscribe to a channel that's available on Prime Video
Add content to watchlist
See detailed information about the content title such as customer ratings, starring, and synopsis
Select a season and/or an episode (if applicable)
Prime Video Channels pages
Customers can be directed to a prime video channel page where they are shown a collection of an advertiser’s content. This option is only available for Prime Video Channel partners that have a campaign promoting multiple pieces of content.