Amazon DSP ad dimensions and specifications

Amazon DSP allows advertisers to efficiently reach Amazon shoppers on Amazon sites, across the web, and in mobile apps.

Desktop and mobile web display ads

Amazon DSP includes standard sizes for display on Amazon and other sites around the web.

Mobile banner ads

Amazon DSP Mobile offers display advertisers the ability to reach and target mobile users on high-quality third-party mobile applications on Android, Kindle Fire, and iOS platforms.

Mobile interstitial ads

Amazon DSP Mobile publishers can choose to display full-screen interstitial ads in their app, instead of or in addition to banner ads.

Video ads

Advertisers can serve 5+ second in-stream and out-stream video ads in MP4, WebM, or FLV format using the Amazon DSP.

Sign into Amazon DSP

Are you an agency or business with an existing Amazon DSP account? Sign in here.

Asset Checklist
  • Pre-existing standard ad units for reference
  • High-res layered .PSD files (product shots and/or lifestyle imagery)
  • Logos (vector format, .ai or .eps)
  • Any backgrounds or key art
  • Fonts (.otf or .ttf)
  • Advertising copy
  • Brand guidelines
  • Clickthrough URL or Hero ASIN