Amazon sites support the most popular and effective standard ad units.
Ad Placement | Creative Dimensions | Max. File Weight | File Format |
Home Page | 300 x 250 px | 200 kb HTML, 40 kb static (50 kb FR, IT, ES, JP) | HTML, JPG, GIF, PNG (Third-party HTML guidelines) |
Detail Page | 300 x 250 px | 200 kb HTML, 40 kb static (50 kb FR, IT, ES, JP) | HTML, JPG, GIF, PNG (Third-party HTML guidelines) |
MP3 Detail Page ATF | 300 x 250 px | 200 kb HTML, 40 kb static (50 kb FR, IT, ES, JP) | HTML, JPG, GIF, PNG (Third-party HTML guidelines) |
Read All Reviews | 300 x 250 px | 200 kb HTML, 40 kb static (50 kb FR, IT, ES, JP) | HTML, JPG, GIF, PNG (Third-party HTML guidelines) |
Thank You Page | 300 x 250 px | 200 kb HTML, 40 kb static (50 kb FR, IT, ES, JP) | HTML, JPG, GIF, PNG (Third-party HTML guidelines) |
Search Skyscraper | 160 x 600 px | 200 kb HTML, 40 kb static (50 kb FR, IT, ES, JP) | HTML, JPG, GIF, PNG (Third-party HTML guidelines) |
Thank You Page | 300 x 600 px | 200 kb HTML, 50 kb static | HTML, JPG, GIF, PNG (Third-party HTML guidelines) |
Select a Payment Method Page | 180 x 150 px | 15 kb | JPG, GIF, PNG |
Medium Rectangle on the Amazon home page, 300x250
300x250 pixels, 200kb max. HTML or 40kb static (.jpg, .gif, .png)
50kb max. (FR, IT, ES, JP)
From the homepage to customer reviews, above the fold or below - the medium rectangle is a frequently appearing and versatile unit.
US, MX, CA, UK, DE, FR, IT, ES, JP, IN. MP3 Detail Page ATF (US only).
Site Served and 3rd Party (IFRAME only over https:)
Wide Skyscraper on an Amazon search page, 160x600
160x600 pixels, 200kb max. HTML or 40kb static (.jpg, .gif, .png) 50kb max. (FR, IT, ES, JP)
Reach customers while they’re actively engaged in a product search with the wide skyscraper unit on search results.
US, MX, CA, UK, DE, FR, IT, ES, JP, IN
3rd Party (IFRAME only over https:)
Half Page ad on an Amazon thank you page, 300x600
300x600 pixels, 200kb max. HTML or 50kb static (.jpg, .gif, .png)
One of the largest advertising placements on our site, the half-page ad on the thank you page gives you a large canvas to showcase your brand or product.
US, MX, UK, DE, JP
3rd Party (IFRAME only over https:)
Payment selection ad on the manage your payment methods page, 180x150
180x150 pixels, 15kb max. static only (.jpg, .gif, .png)
A unique opportunity for payment providers to serve messaging as the customer reaches into his/her ‘wallet’ as he/she prepares for checkout.
US, UK, FR
Site served