Amazon DSP video ads: Streaming TV ads and Online video ads

Streaming TV ads video assets

Streaming TV ads
Ad ServingFirst party (site served) or third party
Maximum file size500MB
Aspect ratio16:9
Required durationA duration of 15s, 20s (UK only) or 30s is required for Amazon Publisher Services (APS) and Amazon O&O. For third party exchange inventory, any duration is accepted at the discretion of the publisher.
Minimum frame size1920x1080
Minimum video bitrate4mbps
Recommended video bitrate8mbps
Video frame rate (fps)23.976 (recommended), 24, 25, or 29.97
Video frame rate modeConstant
Minimum audio bitrate192kbps
Audio sample rate44.1kHz or 48kHz
Supported FormatsVideo: H.264, MPEG-2, or MPEG-4; Audio: PCM or AAC
Audio ChannelMinimum of 2-Channels

Additional Streaming TV ad requirements

  • Only available in US and UK
  • Site serving requires an MP4 video file
  • Pillarbox or letterbox formatting is accepted, however, Streaming TV ads with both pillarbox and letterbox in the same ad will not be accepted
  • Streaming TV ads are delivered in non-clickable environments so they should not include call-to-action elements that encourage clicking (e.g., a button shape that says “learn more”)
  • Third party impression tracking is accepted for specific vendors, please consult your Amazon Ads representative for details

OLV video assets

Online Video (OLV)
Ad ServingFirst party (site served) or third party
Maximum file size500MB (site served only)
Aspect ratio16:9
Minimum duration6s
Maximum duration120s
Recommended durationA duration of exactly 6s, 15s, 20s, 30s, or 60s is recommended. Use of videos outside of these durations may negatively impact your campaign performance. Shorter lengths will drive higher VCR (although scale on 6s may be limited). A 120s duration is also supported.
Minimum frame size1920x1080 (640x360 for third party served)
Minimum video bitrate4mbps (2mbps for third party served)
Recommended video bitrate8mbps
Video frame rate (fps)23.976 (recommended), 24, 25, or 29.97
Video frame rate modeConstant
Minimum audio bitrate192kbps (128kbps for third party served)
Audio sample rate44.1kHz or 48kHz
Supported FormatsVideo: H.264, MPEG-2, or MPEG-4; Audio: PCM or AAC
Audio ChannelMinimum of 2-Channels

Third party serving

Advertisers can use third party video tags from an Amazon certified third party vendor. The tags must be VAST 2 or VAST 3, and may include VPAID 2. We recommend including VAST 2 tags with media files in every campaign to ensure all supply sources can be used, as some sources do not support VAST 3 or VPAID. If a VPAID tag is provided, it has to be VPAID 2.0 JS. VPAID is not supported for Streaming TV ads.

Viewability

Video viewability should be measured using VPAID tags from one of the approved vendors.

CORS header formatting

In order for JavaScript video players to accept a VAST response, ad servers have to include a Cross Origin Resource Sharing (CORS) header formatted as:

Access-Control-Allow-Origin: <origin header value>

Access-Control-Allow-Credentials: true

Without a valid VAST response, a video creative will not serve on Amazon-owned sites. This ensures a positive experience for Amazon’s customers.

Locales
North America
  • CA
  • MX
  • US
South America
  • BR
Europe
  • DE
  • ES
  • FR
  • IT
  • NL
  • PL
  • SE
  • TR
  • UK
Middle East
  • KSA
  • UAE
Asia Pacific
  • AU
  • IN
  • JP
  • SG