Showcase multiple categories

The Showcase multiple categories is a Campaign Landing Page format that allows advertisers to promote multiple products (split into categories and subcategories) related to a single topic. The Showcase multiple categories template can be used to drive product sales of a group of products or to create a branded landing page on Amazon.

Page structure

A Showcase multiple categories page consists of the following components:

Showcase multiple categories wireframes

1. Hero
A Showcase page must contain a hero image component providing the essential information about the brand. Alternatively, a hero video may be used instead of an image. This component is always visible and doesn’t change when different tabs are selected.

2. Tabs
A Showcase multiple categories template must have between two and five tabs to divide its content into different sections.

3. Hero
A Showcase page must contain an additional hero component proving the essential information about the related product category.

4. Video Player (optional)
The second hero component may contain one video.

5. Linked Image (optional)
The second hero component may contain a linked image.

6. Image Gallery (optional)
An image gallery component may showcase up to 5 images.

7. Product List / Carousel
A Showcase template always ends with two lists of 3 to 20 related products each at the bottom of a page. Up to 6 carousels per tab and up to 120 products per page are supported with this template.

Showcase multiple categories examples


Amazon Kindle

Default template structure showcasing Amazon Kindle related products split into categories

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Scotch tapes

Showcase of different tape products around Christmas time (Amazon UK)

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