We insist on the highest standards and present Amazon customers with timely, relevant, and beautiful advertising that enhances their shopping experience. These specs and policies explain how to create and evaluate ad experiences.
With AAP, advertisers can reach Amazon shoppers everywhere.
- AAP desktop and mobile web display ads
- AAP mobile app banner ads
- Mobile interstitial ads
- In-stream video ads
eCommerce Ads introduce Amazon features like Add to Cart and Customer Reviews into display ad units.
- Dynamic Ads
- Add to Cart
- Add to List (Wish List)
- Coupon Ads
- Customer Review
- Shop now eCommerce ad
- Subscribe & Save
- Video Display Ads
Showcase your products or offers with cross-platform landing pages on Amazon’s website & mobile apps.
- Landing Page Guidelines and Components
- Hero Product Immersive
- Multi-Product Immersive
- Multi-Product Showcase
- Tailored Landing Pages
Unique Amazon ad units that are closely integrated with the shopping experience.
- Billboard Below The Fold
- Daily Deals Site Stripe
- Home Page Stripe Spotlight
- Marquee Ads
- Offer Listings Stripe
- Seller Central Ads
- Spotlight Ads
Banner ad placements on Amazon’s Shopping Apps and the mobile version of Amazon.com.
Our Fire Tablets with Special Offers provide a unique ad experience for customers.
Engage customers with your brand through a featured ad placement at the top of the home screen.
Our Kindle reading devices with Special Offers provide a unique ad experience for customers.
Standard sizes for desktop ad units.