Grow your small business

with our advertising solutions

Choose an option below to discover the right advertising solutions 
and educational resources for your business:

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Do you sell your products on Amazon?

Hundreds of millions of customers shop on Amazon for everything—from everyday essentials to luxury items.

Engage shoppers and help drive product sales with Amazon Ads.

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Is your business not available on Amazon?

Reach new customers using our audience insights, and shopping and streaming signals.

Grow your business by connecting with the right customers with Amazon Ads.

*Available in the US only

Small-business advertising ideas


How can advertising help my small business?

There are different ways you can grow your business by advertising. You can engage bigger audiences in multiple places to help them become more familiar with your brand and products. You can also connect with shoppers actively looking to make a purchase or with existing customers to encourage repeat purchases.

How do I determine my small business advertising budget?

An advertising budget is important for a successful marketing plan. Your ad budget is the amount you plan to spend on paid promotion of your brand and/or products over a set time period, such as a year or a quarter. Your advertising budget should encompass all costs associated with advertising, from start to finish. For example, costs of your ad creatives includes copy, design, and video production. The best ad budget is one that fits your business’s priorities and long-term goals.

How much do Amazon Ads solutions for small businesses cost?

Our sponsored ads (Sponsored Products, Sponsored Brands, and Sponsored Display) are cost-per-click, meaning you only pay when a shopper clicks on your ads. You can choose how much you bid per click and can set your own campaign budget. Our brand shopping experiences (Stores and Posts) are free. The solutions available to you may differ by marketplace.