Amazon provides advertising solutions that can help theatrical and home entertainment advertisers reach audiences at scale.
Amazon Advertising connects you to entertainment consumers through a combination of advertising products, custom solutions, audiences, and reporting across Amazon, IMDb, Amazon devices, and third-party websites and apps. Use our advertising products to help drive brand awareness, consideration, and purchase of your TV, streaming, film, and home entertainment content and products.
How Amazon Advertising can help drive your marketing strategy
Learn what our ad products can offer to entertainment advertisers.
Millions of entertainment consumers
Amazon is an entertainment destination, offering entertainment content to audiences through Amazon, IMDb, Twitch, Goodreads, Audible, Amazon Music, live sports on Prime Video, and more. Amazon helps customers discover, purchase, and tune in to new movies, TV premieres, channel offerings, and live TV programming at home, on the go, and in the theater.
Reaching audiences where and when they discover content
Content consumption habits are changing with the rise of mobile, streaming services, and video on demand.1 Amazon Advertising enables you to engage with audiences across touchpoints, as they discover and purchase entertainment content across multiple channels and sites.
Cross-channel advertising experiences both on and off Amazon
Engage audiences through multiple channels, from video ads on Amazon devices to takeovers on IMDb, and custom advertising programs that include on box ad placements and experiential marketing opportunities. This multi-channel integration can help your advertising campaigns meet your brand awareness, consideration, and conversion goals.
Measurable results across your entertainment business
Drive awareness and demand for premium content across its full lifecycle as it moves from theatrical release or live TV premiere to video on demand and packaged media. Promote consideration of related offerings and merchandise to deliver results across the full spectrum of your business.
1The Nielsen Total Audience Report, Q1 2019, US.
Case study: 20th Century Fox
20th Century Fox wanted to build awareness and drive sales for the UK release of the award-winning movie Bohemian Rhapsody on Amazon.co.uk and Amazon Prime Video.
How entertainment advertisers can use Amazon Advertising
Match our advertising product options to your marketing goals.
Brand advertising
Drive audience awareness for your upcoming movie premiere or home entertainment release by using unique storytelling vehicles that excite and surprise audiences in new ways. Possibilities range from video and OTT (over-the-top) video ads across third-party apps, ad-supported live sports, curated news app, and Amazon’s free streaming service, IMDb TV, to offline custom advertising executions with Prime Now or on box advertising.
Performance marketing
Drive on-Amazon sales of merchandise such as DVDs, Blu-rays, and licensed toys with remarketing through ad products such as Amazon DSP and Sponsored Display, and product discovery through Sponsored Products and Sponsored Brands. Drive awareness and downloads of streaming content with ad placements on Fire TV and IMDb.
Audience insights
Amazon’s entertainment lifestyle audiences allow advertisers to reach viewers interested in certain types of entertainment content based on their streaming activities across Amazon-supported apps and devices. These include audiences that indicate a favorite film genre or a preferred cable or network TV subscription.
Entertainment industry insights
Amazon shoppers are active entertainment consumers. 2019 studies from comScore reported the following:
• 91% of Amazon shoppers, and 89% of IMDb visitors, are TV viewers (inclusive of both linear and streaming).2
• 67% of Amazon customers subscribe to either cable or satellite TV.3
• More than 8 in 10 Amazon shoppers (83%) streamed one of more videos online per average day, with almost 9 in 10 IMDb users (89%) doing the same.4
• 55% of moviegoers mention Amazon as one of the places where they have bought DVDs, and 51% mention Amazon as one of the places where they have bought/rented digital movies.5
Amazon Advertising products, including placements on Amazon and IMDb, can help you reach these audiences at multiple touchpoints throughout the entire entertainment consumer journey.
2comScore, Plan Metrix, July 2019, US. The study defined Amazon shoppers as those who visited Amazon.com in July 2019.
3comScore, Plan Metrix, July 2019, US.
4comScore, Plan Metrix, July 2019, US.
5Comscore custom survey, 2019, US. The study surveyed 1,050 moviegoers who went to the movies in the last six months, and is representative of the US population of moviegoers.
Getting started
Let us provide an introduction to our advertising solutions with The basics of success: Understanding Amazon Advertising.