Case study
Inside the journey of how Madesa Móveis increased sales and brand recognition in Brazil and beyond
Pedro Cini, CEO of Madesa Móveis, a family-owned furniture company in Brazil founded by his grandfather in 1977, has been guiding the business through a digital transformation in Bom Princípio, Rio Grande do Sul.
Watch as Cini shares their goals and reflects on how Amazon Ads solutions like Sponsored Products, Sponsored Display, and Sponsored Brands help shape the growth of Madesa Móveis in Brazil while also helping them expand to new countries.
We started working with Amazon Ads to start making the wheel turn with our sales. And then, we started to seek brand recognition and tried to increase our visibility in the [Brazil] region in general.
— Pedro Cini, CEO, Madesa Móveis