Jacked Factory, a Canadian sports nutrition brand, has always strived to optimize their non-Amazon campaigns using metrics-driven insights to help increase their return on investment (ROI), brand-building efforts, and sales. Previously, they were restricted to analyzing the difference in sales before, during, and after non-Amazon campaigns, and had difficulty measuring campaign effectiveness.
In April 2021, they began using Amazon Attribution, which has become an integral part of Jacked Factory’s marketing operations. Now they can analyze unique insights and trends to help them determine how their marketing channels are performing and supporting their overall business goals.
Jacked Factory launched and began selling on Amazon in 2015. Seven years later, Amazon remains one of Jacked Factory’s top shopping destinations for their customers, having sold millions of sports performance products to date.
Over the years, the team at Jacked Factory has used Amazon Ads products (Sponsored Products, Sponsored Display, and Sponsored Brands) and brand shopping experiences (Stores and Posts) alongside their non-Amazon marketing channels (Google, Facebook, Instagram, email, and affiliates) to help drive brand awareness, increase sales, and build customer loyalty. Jacked Factory uses Amazon Attribution insights to help optimize their creative, placements, audiences, and landing pages for their non-Amazon advertising campaigns.
“With Amazon Attribution insights, we have been able to grow our business because we can easily understand which advertising strategies help us achieve our goals,” said Roland Penney, Head of Amazon Operations at Jacked Factory.
“It’s so easy to use, and the Amazon Attribution dashboard allows us to view any relevant metrics we need quickly. Good design means you don’t have to think about it, and the same applies for the Amazon Attribution dashboard,” Penney added.
As an experienced, insight-driven marketer, Penney shared three ways Amazon Attribution insights have helped Jacked Factory optimize their advertising and grow their business.