Technology and services

Technology solutions and flexible insights-driven tools to help grow your business

Our suite of ad tech solutions, including Amazon Ads Agent and Amazon Marketing Cloud, help brands and advertisers reach their marketing goals, on Amazon and beyond. Publishers can leverage our suite of cloud-based services to build and optimize their digital media business, bringing buyers and sellers closer together.

Get started

Featured solutions

Amazon Ads Agent

Amazon Ads Agent brings sponsored ads, Full-Funnel Campaigns, and Display, Video, and Audio into one ad platform.

Put your brand in new places

Amazon Marketing Cloud

Amazon Marketing Cloud (AMC) is a secure, privacy-safe, and cloud-based clean room solution, with which advertisers can easily perform custom analytics and build custom audiences using pseudonymized Amazon Ads signals and their own inputs to plan, activate, measure, and optimize cross-media ad investments.

Understand your non-Amazon campaigns

Amazon Ads API

Automate, scale, and optimize your advertising from campaign management and performance data to reporting. Our API enables users to develop flexible solutions to meet your needs and goals, and to integrate more deeply with Amazon Ads.

Manage your campaigns programmatically

Managed service

Our managed-service option is designed for advertisers who want access to Display, Video, and Audio with consultative resources or for those with limited programmatic advertising experience. Budget minimums apply. Contact an Amazon Ads account executive for more information.

Get support from an advertising expert

Amazon Publisher Services

Amazon Publisher Services (APS) is a suite of cloud services for publishers to build, monetize, and grow their digital media businesses. APS helps publishers unlock unique and unified demand across their apps and sites, as well as easily connect with ad tech services.

Click here to explore APS

Amazon Publisher Cloud

With Amazon Publisher Cloud (APC), brands can activate more efficient and impactful campaigns, powered by exclusive signal collaboration between leading publishers and Amazon Ads.

Learn how to activate APC-enabled deals

Amazon Retail Ad Service

Amazon Retail Ad Service (beta) is purpose-built ad tech to help retailers place engaging ads on their sites, connect shoppers with relevant brands, and grow ad revenue.

Get started

New product campaigns

New product campaigns help accelerate your product launch in just 90 days with optimized full-funnel media plans. Connect with shoppers, drive discovery, and generate sales during the critical launch phase.

Launch your new product

Frequently asked
questions, answered

What is advertising technology (ad tech)?

Advertising technology, also known as ad tech, is used to buy, manage, and measure digital advertising. The term describes the tools and software that advertisers use to reach audiences to deliver and measure digital advertising campaigns. Common ad tech tools, such as demand-side platforms and supply-side platforms, are technologies that enable advertisers to buy impressions and select audiences across many publisher sites.

What is marketing technology (martech)?

Marketing technology, also known as martech, describes the software that marketers use to optimize their marketing efforts and achieve their objectives. It leverages technology to plan, execute, and measure campaigns and other marketing tactics.