Case study

Watch this founder’s success story in Mexico, and hear his top tips for growing a brand with Amazon Ads

Jorge Cielak

In 2018, Jorge Cielak founded Avera, a Mexico-based brand that specializes in consumer electronics and home appliances, which quickly became one of the leading online brands in the Home & Kitchen category.

In this video, Cielak shares his experience and insights on getting started with Sponsored Products, Sponsored Brands, and Sponsored Display in Mexico. Discover the combination of Amazon Ads solutions and strategies that helped put the brand on a fast-growth trajectory, and let it guide your own path for growth on Amazon.

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We run always-on campaigns for all of our product categories. But during shopping seasons like Prime Day, Hot Sale, or El Buen Fin, it becomes even more important as these are when many customers come to Amazon looking for products. What you want as a brand is that they see your products.

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— Jorge Cielak, CEO, Avera