El Buen Fin is celebrated in Mexico. It’s an unofficial counterpart to Black Friday, which is celebrated the day after Thanksgiving in the US. The shopping holiday also has variations taking place in November elsewhere in the world, such as White Friday in the UAE, Saudi Arabia, and other countries.
Another notable shopping holiday in Mexico is Hot Sale, which takes place during the last week of May. It typically lasts five days, giving advertisers and marketers the opportunity to offer deals, promotions, and bargains.