Frontida Health has bright plans for the future, seeing an opportunity for growth in product categories, like baby health equipment, that enjoy year-round growth.
“We have several new products arriving in 2023. Both products will have the same advertising campaign structure of Sponsored Products ads with auto-targeting, broad- and exact-match campaigns, along with Sponsored Brands video ad format and Sponsored Display,” Morgan said. Atop their recent expansion to Singapore, the company is moving forward with exciting opportunities with Amazon Ads.
In addition, Morgan said the sponsored ads strategy that Frontida Health had implemented helped the brand achieve their brand awareness goals.