Sponsored Products

Sponsored Products are available for professional sellers, vendors, book vendors, Kindle Direct Publishing (KDP) authors, and agencies. Products must be in one or more eligible categories and be eligible for the Featured Offer in order to advertise.

Sponsored Products campaigns have no monthly or upfront fees. You bid the maximum amount that you’re willing to pay when a shopper clicks an ad for your products. The more competitive your bid, the more likely your ad is to be displayed when it matches a customer’s shopping query. Learn more about cost per click (CPC) advertising.

We provide a range of tools and reports to help you optimize campaign performance and measure success. Once you have launched your campaign, you can generate reports that provide insight on sales and performance of advertised products or targets, how different ad placements are performing, and more. Use these advertising analytics to identify successful tactics for your business and to help optimize your campaigns.

At this time, adult products, used products, refurbished products, and products in closed categories are not eligible for advertising. Review the creative acceptance policies for Sponsored Brands and Sponsored Products for a full list of permitted and prohibited categories.

When creating a campaign, an advertiser enters a bid for the keywords that they want to target. A bid is the maximum amount you are willing to pay when a customer clicks an ad.

For Sponsored Products, you’ll set a daily budget for your campaign. The daily budget is a daily amount you are willing to spend on a campaign over a calendar month. For example, if you set your daily budget at $100, you may receive up to $3,100 worth of clicks in that calendar month (assuming a full 31-day month). Daily budgets are not paced throughout the day, meaning a smaller daily budget could be spent in a few minutes if there are a large number of shoppers interested in your advertised products.

Regardless, you control the total amount you want to spend—the final cost will never be more than the amount you’ve set for your campaign’s duration. You can increase or decrease your daily budget once your ads are live.