Approved third-party providers

Last updated: March 22, 2024

Use of any third-party provider to serve and enhance ad content (including creative assets, pixels and cookies) is restricted to certified technologies.

Certain products and placements including the Amazon native app, Amazon mobile website, Fire TV, IMDb, Seller Central and the Thank You page don’t support third-party ad serving. Also note that we do not accept internal redirects for Homepage Above-The-Fold Placement and Thank You page placements. Please send iFrame/JavaScript tags for these instead.

The following table is a comprehensive list of all currently certified technologies for ad serving, creative hosting, ad tagging and similar services.

Company nameSupported channelsAvailable locale/s
Display (desktop and mobile)OLVSTVTwitchFire TV
Display
Fire TabletAlexa
AdFormXXXXXXNorth America, Europe
Adition TechnologiesXXXDE only
AJAXJP only
Atlas (part of Facebook)XXNorth America, Europe
ExactagXDE
Extreme reachXXXGlobal
FlashtalkingXXXXXGlobal
Google Campaign Manager 360 (DoubleClick)XXXXXXXGlobal
InnovidXXXXXXGlobal
JivoxXXXGlobal
RevJet/InnervateXX
Sincro/AnsiraXCA, US
Teads StudioXXGlobal
Thunder IndustriesXUS
VideologyXUS
WeboramaXXUS, Europe

*Additional restrictions may apply to certain types of audience segments.

The following table is a comprehensive list of all currently certified technologies for measurement.

Company nameSupported channelAdditional policies
DesktopMobile webMobile app (1x1)OLV VideoSTVFire TVFire TabletAudioTwitch
AdjustXXXXGlobal
AdaraXXXXXXXXUS
AppsFlyerXXXXGlobal
ArtsAIXXXXXXXXUS
Audience projectXXXXXXXUK, DE, FR and SWE
BranchXXX (existing advertisers only)Global
ClaritasXXXXXXXXUS
CrossixXXXXXXXXUS
CrossixXXXXXXXXUS
Data + Math/LiveRampXXXXXXXUS
Dynata (fka ResearchNow)XXXXXXXXUS
EulerianXXXES
EulerianXXXXXXXXUS
GfKXXXXXXXXUK, FR, IT, ES, DE, NL, BR
InMarket (FKA ninth decimal)XXXXXXXXUS
IntageXXXXXXJP
IQVIAXXXXXXXUS
IRI—GlobalXXXXXXXXUK, FR, IT, ES, DE, AUS
IRI—USXXXXXXXXUS
iSpotXXUS
KantarXXXXXXXXXUS, CA, UK, FR, IT, ES, DE, MX, BR, NL, BL, UA, SA, AUS
KantarXXXXXXXXCA, UK, FR, IT, ES, DE, MX, BR, NL, BL, UA, SA, AUS
KochavaXXUS, CA, UK, FR, DE, IT, ES, testing in JP, IN
LucidXXXXXXXXUS, AU, BR, CA, UK, FR, DE, IT, ES, MX, expanding to KSA, UAE
MacromillXXXXXXXXJP
Marketing evolutionXXXXXXUS
MarketingScanXXXXXXFR
MediametrieXXXXXXFR
MeMo2XXXXXXXXNL, BE, FR
NCSXXXXXXUS
Neural OneXXXES
NeustarXXXXXXXXUS
Nielsen DARXXXXXXUS, CA, UK, FR, IT, ES, DE, MX, BR, AUS, JP
Nielsen TARXXXXXXXUS, UK , IT (STV US-only)
Nielsen EVXXXXXXUK, FR, IT, ES, DE
Nielsen buyer liftXXXXXXXUS
Nielsen Market LiftXXXXXXUS
NPDXXXXXXXUS, UK, DE, FR, IT, ES
FourSquare (FKA Placed)XXXXXXXXUS, CA, JP, AUS
SingularXXX (existing advertisers only)
Samba TVXXXXXXXUS
Samba TVXXXXXXXUS
Upwave (FKA Survata)XXXXXXXXUS, CA
VideoAmpXXXXXXXUS
VideoAmpXXXXXXXUS

The following table is a comprehensive list of vendors focused on privacy.

Company nameSupported channelsAdditional policies
DesktopMobile webMobile app (1x1)OLV VideoSTVFire TV displayAudio
Ghostery/TrustArc/CrownpeakXXXNorth America, Europe

The following table is a comprehensive list of all currently certified technologies for post-bid ad verification.

Company nameSupported channelsAdditional policies
DesktopMobile webMobile app (1x1)OLV VideoSTVTwitchFire TVFire TabletAudio
AdlooxXXXXXUK, FR
ComScoreXXXXXGlobal
Double verifyXXXXXXXGlobal
Integral ad scienceXXXXXGlobal
MeetricsXXXXXUS, Europe
MMI (method media intelligence)US
MOATXXXXXXXGlobal
HUMAN/White Ops IncXXXNorth America, Europe

Third-party research studies

Amazon supports independently commissioned research studies. However, Amazon places the utmost importance on creating great customer experiences and enforces strict guidelines for third-party research studies. Research studies are not permitted on Thank You Page, Homepage or Gateway placements, along with any contextual segments or packages. Any request to use opt-in survey recruitment must be placed well in advance of a campaign agreement. Please contact your account team with questions or for more information.

The research providers listed below are certified to run advertiser-paid research studies, pending Amazon’s review and approval of the customer experience of the execution:

Third-party providersUSCanadaEurope*Japan
CrossixX
Data + MathX
DynataXUK
Experian OmniImpactX
FourSquare (FKA Placed)XX
GfkX
InMarketX
IntageX
IQVIAX
IRIXX
iSpotX
KantarXXX
KochavaX
LucidX
MacromillX
MarketingScanFR
MediametrieFR
NCSX
NielsenXXX
NPDX
SambaTVX
UpwaveXX
VideoAmpX

*UK, France, Germany, Italy and Spain

Viewability providers

Amazon approves the following MRC-accredited third-party viewability providers when measuring viewability rates:

ProviderUsed forNorth America*Europe**JapanAdditional policies
Comscore vCEDisplay, VideoXXX
DoubleVerifyDisplay, videoXXXOnly certified for ad blocking for limited situations. Please contact your Amazon representative for more information.
Integral ad scienceDisplay, videoXXX
MeetricsDisplay, videoX
MoatDisplay, VideoXXXOnly certified for ad blocking for limited situations. Please contact your Amazon representative for more information. Monitoring tags only. Requires JavaScript tags to function (mobile app serving does not accept JavaScript).

*US and Canada
**UK, France, Germany, Italy and Spain

Please note that we cannot accept JavaScript tags for any third-party tracking on the Amazon mobile app.

Third-party impression and click tracking guide for Fire tablet and mobile ads

Impression tracking

Third-party impression tracking is available for the Amazon Mobile Shopping website and app. Please note that we cannot accept JavaScript tags for any third-party tracking on the Amazon mobile app. Amazon uses the same type of impression trackers for “link-in” creatives (e.g. those that link to another page on Amazon Mobile Shopping) and “link-out” (creatives linking anywhere customers spend time) Mobile Shopping. All impression tracking on Amazon Mobile Shopping is done by way of a 1x1 impression pixel.

ScenarioTracking methodAction
Mobile Web Link-Out1x1 impression pixelProvide your Amazon Trafficker with a 1x1 impression pixel
Mobile web link-In1x1 impression pixelProvide your Amazon Trafficker with a 1x1 impression pixel
Mobile app link-out1x1 impression pixelProvide your Amazon Trafficker with a 1x1 impression pixel
Mobile App Link-In1x1 impression pixelProvide your Amazon Trafficker with a 1x1 impression pixel
Fire tablet1x1 impression pixelProvide your Amazon Trafficker with a 1x1 impression pixel

Q: What is a 1x1 impression pixel?
A: A 1x1 impression pixel is a snippet of code provided in order to track third-party impressions.

Click tracking

Click tracking is available for Amazon Mobile Shopping web and app link-in and link-out campaigns.

ScenarioTracking methodAction
Mobile Web Link-OutClick tracker redirect URLProvide your Amazon Trafficker with a click tracker redirect URL
Mobile web link-InClick tracker redirect URLProvide your Amazon Trafficker with a click tracker redirect URL
Mobile app link-outClick tracker redirect URLProvide your Amazon Trafficker with a click tracker redirect URL
Mobile App Link-InClick tracker redirect URL that links to a blank 1x1 imageProvide your Amazon Trafficker with a click tracker redirect URL that links to a 1x1 blank image
Fire tabletClick tracker redirect URL or tracking ad URLProvide your Amazon Trafficker with a click tracker redirect URL

Amazon mobile in-app click tracking—link-in

The Amazon mobile app templates allow advertisers to track link-in and in-app clicks by use of a click tracker redirect URL that links to a 1x1 blank image.

For Mobile Web and In-App placements, link to this GIF: https://images-na.ssl-images-amazon.com/images/G/01/blank/1x1_b.gif

Q: What is a click tracker redirect URL that links to a 1x1 and why do we need it?
A: This type of click tracker loads a page with only a 1x1 GIF. The Amazon ad trafficking team will use this tracker in conjunction with your specified landing page to track link-in, in-app clicks and direct the user to the intended landing page.

Certified third-party tracking for Fire tablets and mobile ads

Impression and click tracking are supported for link-out and link-in campaigns.

Requests for third parties that are not already qualified must be submitted for certification to Amazon at least 30 days in advance of the applicable campaign.

No pixels or tags beyond DoubleClick’s are permitted in secure Mobile pages such as the Thank You Page.

The following table is a comprehensive list of all currently certified third-party ad tracking for mobile ads:

Third partyNorth AmericaEuropeJapan
DoubleClick*XXX

* Requires ‘cachebuster’ implementation.