Approved third-party providers
Last updated: March 22, 2024
Use of any third-party provider to serve and enhance ad content (including creative assets, pixels and cookies) is restricted to certified technologies.
Certain products and placements including the Amazon native app, Amazon mobile website, Fire TV, IMDb, Seller Central and the Thank You page don’t support third-party ad serving. Also note that we do not accept internal redirects for Homepage Above-The-Fold Placement and Thank You page placements. Please send iFrame/JavaScript tags for these instead.
The following table is a comprehensive list of all currently certified technologies for ad serving, creative hosting, ad tagging and similar services.
| Company name | Supported channels | Available locale/s | ||||||
| Display (desktop and mobile) | OLV | STV | Twitch | Fire TV Display | Fire Tablet | Alexa | ||
| AdForm | X | X | X | X | X | X | North America, Europe | |
| Adition Technologies | X | X | X | DE only | ||||
| AJA | X | JP only | ||||||
| Atlas (part of Facebook) | X | X | North America, Europe | |||||
| Exactag | X | DE | ||||||
| Extreme reach | X | X | X | Global | ||||
| Flashtalking | X | X | X | X | X | Global | ||
| Google Campaign Manager 360 (DoubleClick) | X | X | X | X | X | X | X | Global |
| Innovid | X | X | X | X | X | X | Global | |
| Jivox | X | X | X | Global | ||||
| RevJet/Innervate | X | X | ||||||
| Sincro/Ansira | X | CA, US | ||||||
| Teads Studio | X | X | Global | |||||
| Thunder Industries | X | US | ||||||
| Videology | X | US | ||||||
| Weborama | X | X | US, Europe | |||||
*Additional restrictions may apply to certain types of audience segments.
The following table is a comprehensive list of all currently certified technologies for measurement.
| Company name | Supported channel | Additional policies | ||||||||
| Desktop | Mobile web | Mobile app (1x1) | OLV Video | STV | Fire TV | Fire Tablet | Audio | Twitch | ||
| Adjust | X | X | X | X | Global | |||||
| Adara | X | X | X | X | X | X | X | X | US | |
| AppsFlyer | X | X | X | X | Global | |||||
| ArtsAI | X | X | X | X | X | X | X | X | US | |
| Audience project | X | X | X | X | X | X | X | UK, DE, FR and SWE | ||
| Branch | X | X | X (existing advertisers only) | Global | ||||||
| Claritas | X | X | X | X | X | X | X | X | US | |
| Crossix | X | X | X | X | X | X | X | X | US | |
| Crossix | X | X | X | X | X | X | X | X | US | |
| Data + Math/LiveRamp | X | X | X | X | X | X | X | US | ||
| Dynata (fka ResearchNow) | X | X | X | X | X | X | X | X | US | |
| Eulerian | X | X | X | ES | ||||||
| Eulerian | X | X | X | X | X | X | X | X | US | |
| GfK | X | X | X | X | X | X | X | X | UK, FR, IT, ES, DE, NL, BR | |
| InMarket (FKA ninth decimal) | X | X | X | X | X | X | X | X | US | |
| Intage | X | X | X | X | X | X | JP | |||
| IQVIA | X | X | X | X | X | X | X | US | ||
| IRI—Global | X | X | X | X | X | X | X | X | UK, FR, IT, ES, DE, AUS | |
| IRI—US | X | X | X | X | X | X | X | X | US | |
| iSpot | X | X | US | |||||||
| Kantar | X | X | X | X | X | X | X | X | X | US, CA, UK, FR, IT, ES, DE, MX, BR, NL, BL, UA, SA, AUS |
| Kantar | X | X | X | X | X | X | X | X | CA, UK, FR, IT, ES, DE, MX, BR, NL, BL, UA, SA, AUS | |
| Kochava | X | X | US, CA, UK, FR, DE, IT, ES, testing in JP, IN | |||||||
| Lucid | X | X | X | X | X | X | X | X | US, AU, BR, CA, UK, FR, DE, IT, ES, MX, expanding to KSA, UAE | |
| Macromill | X | X | X | X | X | X | X | X | JP | |
| Marketing evolution | X | X | X | X | X | X | US | |||
| MarketingScan | X | X | X | X | X | X | FR | |||
| Mediametrie | X | X | X | X | X | X | FR | |||
| MeMo2 | X | X | X | X | X | X | X | X | NL, BE, FR | |
| NCS | X | X | X | X | X | X | US | |||
| Neural One | X | X | X | ES | ||||||
| Neustar | X | X | X | X | X | X | X | X | US | |
| Nielsen DAR | X | X | X | X | X | X | US, CA, UK, FR, IT, ES, DE, MX, BR, AUS, JP | |||
| Nielsen TAR | X | X | X | X | X | X | X | US, UK , IT (STV US-only) | ||
| Nielsen EV | X | X | X | X | X | X | UK, FR, IT, ES, DE | |||
| Nielsen buyer lift | X | X | X | X | X | X | X | US | ||
| Nielsen Market Lift | X | X | X | X | X | X | US | |||
| NPD | X | X | X | X | X | X | X | US, UK, DE, FR, IT, ES | ||
| FourSquare (FKA Placed) | X | X | X | X | X | X | X | X | US, CA, JP, AUS | |
| Singular | X | X | X (existing advertisers only) | |||||||
| Samba TV | X | X | X | X | X | X | X | US | ||
| Samba TV | X | X | X | X | X | X | X | US | ||
| Upwave (FKA Survata) | X | X | X | X | X | X | X | X | US, CA | |
| VideoAmp | X | X | X | X | X | X | X | US | ||
| VideoAmp | X | X | X | X | X | X | X | US | ||
The following table is a comprehensive list of vendors focused on privacy.
| Company name | Supported channels | Additional policies | ||||||
| Desktop | Mobile web | Mobile app (1x1) | OLV Video | STV | Fire TV display | Audio | ||
| Ghostery/TrustArc/Crownpeak | X | X | X | North America, Europe | ||||
The following table is a comprehensive list of all currently certified technologies for post-bid ad verification.
| Company name | Supported channels | Additional policies | ||||||||
| Desktop | Mobile web | Mobile app (1x1) | OLV Video | STV | Twitch | Fire TV | Fire Tablet | Audio | ||
| Adloox | X | X | X | X | X | UK, FR | ||||
| ComScore | X | X | X | X | X | Global | ||||
| Double verify | X | X | X | X | X | X | X | Global | ||
| Integral ad science | X | X | X | X | X | Global | ||||
| Meetrics | X | X | X | X | X | US, Europe | ||||
| MMI (method media intelligence) | US | |||||||||
| MOAT | X | X | X | X | X | X | X | Global | ||
| HUMAN/White Ops Inc | X | X | X | North America, Europe | ||||||
Third-party research studies
Amazon supports independently commissioned research studies. However, Amazon places the utmost importance on creating great customer experiences and enforces strict guidelines for third-party research studies. Research studies are not permitted on Thank You Page, Homepage or Gateway placements, along with any contextual segments or packages. Any request to use opt-in survey recruitment must be placed well in advance of a campaign agreement. Please contact your account team with questions or for more information.
The research providers listed below are certified to run advertiser-paid research studies, pending Amazon’s review and approval of the customer experience of the execution:
| Third-party providers | US | Canada | Europe* | Japan |
| Crossix | X | |||
| Data + Math | X | |||
| Dynata | X | UK | ||
| Experian OmniImpact | X | |||
| FourSquare (FKA Placed) | X | X | ||
| Gfk | X | |||
| InMarket | X | |||
| Intage | X | |||
| IQVIA | X | |||
| IRI | X | X | ||
| iSpot | X | |||
| Kantar | X | X | X | |
| Kochava | X | |||
| Lucid | X | |||
| Macromill | X | |||
| MarketingScan | FR | |||
| Mediametrie | FR | |||
| NCS | X | |||
| Nielsen | X | X | X | |
| NPD | X | |||
| SambaTV | X | |||
| Upwave | X | X | ||
| VideoAmp | X |
*UK, France, Germany, Italy and Spain
Viewability providers
Amazon approves the following MRC-accredited third-party viewability providers when measuring viewability rates:
| Provider | Used for | North America* | Europe** | Japan | Additional policies |
| Comscore vCE | Display, Video | X | X | X | |
| DoubleVerify | Display, video | X | X | X | Only certified for ad blocking for limited situations. Please contact your Amazon representative for more information. |
| Integral ad science | Display, video | X | X | X | |
| Meetrics | Display, video | X | |||
| Moat | Display, Video | X | X | X | Only certified for ad blocking for limited situations. Please contact your Amazon representative for more information. Monitoring tags only. Requires JavaScript tags to function (mobile app serving does not accept JavaScript). |
*US and Canada
**UK, France, Germany, Italy and Spain
Please note that we cannot accept JavaScript tags for any third-party tracking on the Amazon mobile app.
Third-party impression and click tracking guide for Fire tablet and mobile ads
Impression tracking
Third-party impression tracking is available for the Amazon Mobile Shopping website and app. Please note that we cannot accept JavaScript tags for any third-party tracking on the Amazon mobile app. Amazon uses the same type of impression trackers for “link-in” creatives (e.g. those that link to another page on Amazon Mobile Shopping) and “link-out” (creatives linking anywhere customers spend time) Mobile Shopping. All impression tracking on Amazon Mobile Shopping is done by way of a 1x1 impression pixel.
| Scenario | Tracking method | Action |
| Mobile Web Link-Out | 1x1 impression pixel | Provide your Amazon Trafficker with a 1x1 impression pixel |
| Mobile web link-In | 1x1 impression pixel | Provide your Amazon Trafficker with a 1x1 impression pixel |
| Mobile app link-out | 1x1 impression pixel | Provide your Amazon Trafficker with a 1x1 impression pixel |
| Mobile App Link-In | 1x1 impression pixel | Provide your Amazon Trafficker with a 1x1 impression pixel |
| Fire tablet | 1x1 impression pixel | Provide your Amazon Trafficker with a 1x1 impression pixel |
Q: What is a 1x1 impression pixel?
A: A 1x1 impression pixel is a snippet of code provided in order to track third-party impressions.
Click tracking
Click tracking is available for Amazon Mobile Shopping web and app link-in and link-out campaigns.
| Scenario | Tracking method | Action |
| Mobile Web Link-Out | Click tracker redirect URL | Provide your Amazon Trafficker with a click tracker redirect URL |
| Mobile web link-In | Click tracker redirect URL | Provide your Amazon Trafficker with a click tracker redirect URL |
| Mobile app link-out | Click tracker redirect URL | Provide your Amazon Trafficker with a click tracker redirect URL |
| Mobile App Link-In | Click tracker redirect URL that links to a blank 1x1 image | Provide your Amazon Trafficker with a click tracker redirect URL that links to a 1x1 blank image |
| Fire tablet | Click tracker redirect URL or tracking ad URL | Provide your Amazon Trafficker with a click tracker redirect URL |
Amazon mobile in-app click tracking—link-in
The Amazon mobile app templates allow advertisers to track link-in and in-app clicks by use of a click tracker redirect URL that links to a 1x1 blank image.
For Mobile Web and In-App placements, link to this GIF: https://images-na.ssl-images-amazon.com/images/G/01/blank/1x1_b.gif
Q: What is a click tracker redirect URL that links to a 1x1 and why do we need it?
A: This type of click tracker loads a page with only a 1x1 GIF. The Amazon ad trafficking team will use this tracker in conjunction with your specified landing page to track link-in, in-app clicks and direct the user to the intended landing page.
Certified third-party tracking for Fire tablets and mobile ads
Impression and click tracking are supported for link-out and link-in campaigns.
Requests for third parties that are not already qualified must be submitted for certification to Amazon at least 30 days in advance of the applicable campaign.
No pixels or tags beyond DoubleClick’s are permitted in secure Mobile pages such as the Thank You Page.
The following table is a comprehensive list of all currently certified third-party ad tracking for mobile ads:
| Third party | North America | Europe | Japan |
| DoubleClick* | X | X | X |
* Requires ‘cachebuster’ implementation.
Advertising policies
- ADSP account suspension for malvertising policy
- Advertising and the EU General Data Protection Regulation
- Advertising and the BR general data protection law
- Advertising on Alexa guidelines and acceptance policies
- Amazon Ads API policies
- Amazon Ads guidelines and acceptance policies
- Amazon Ad Server advertising policies
- Amazon branded peak shopping events advertising policies 2023
- Amazon brand usage guidelines
- Amazon DSP additional policies
- Amazon pixelling guidelines
- Automated guaranteed platform policy
- Book advertising guidelines and acceptance policies
- Brand creative guidelines
- Brand profile content guidelines and acceptance policies
- Catastrophic events advertising policy
- Creative delivery lead times
- Fire TV guidelines and acceptance policies
- General policies
- MMP measurement URLs for app advertising
- On Box Ads, bags and inserts guidelines and acceptance policies
- Product terms
- Remarketing and conversion pixel requirements
- Sponsored ads guidelines and acceptance policies
- Sponsored ads additional policies
- Posts content guidelines and acceptance policies
- Stores guidelines and acceptance policies
- Streaming TV ad policies
- Technical guidelines
- Twitch advertising guidelines and acceptance policies
- Waiver announcement