Amazon Ad Server (AAS) is a global, multichannel ad server used to create, distribute, customise, measure and optimise campaigns across a variety of screens. It offers multiple options for creative authoring, streamlined campaign management tools, advanced dynamic creative optimisation capabilities and Media Rating Council-accredited measurement.
Our customers use AAS tools and services to create and deliver advertisements, to monitor the success of and manage advertising campaigns, to ensure safe ad delivery and, ultimately, to present advertisements that are more interesting and relevant to the viewers they reach.
We maintain and support trustworthy and transparent advertising for customers, advertisers and publishers. As such, the following advertising policies will apply to all ads that run through the AAS. For the subset of ads that run through Amazon DSP via AAS all existing Amazon DSP policies are also applicable.
If creatives do not comply with our policies, placements will not be live until the issue is resolved. These ads may also be subject to publisher-specific ad policies; enforcement of those policies is generally managed by the publisher serving the ad.
These policies are updated from time to time so customer review is required to ensure compliance.