Video in ads must be relevant to the product or brand and lead to a contextually relevant landing page.
Video asset requirements
Please ensure that your video complies with the following guidelines:
Letterbox or pillar box formats: Videos must not have bars on any side of the video content.
Video ads cannot end in ways that truncate a description (voice over, speech or written text) in the middle of a sentence.
Video length specifications in the Autoplay section above apply.
Video ads must be suitable for general audiences and include your brand name or logo, or a product shot that clearly represents the advertiser brand or product promoted. Videos must comply with our policies, including Prohibited Content and Claims.
Videos without audio tracks are acceptable; however:
it must be clear to the customer that the video has no audio (for example, the ad has a disclaimer that reads “no audio” or there are no characters that appear to be speaking).
Customers must be able to understand the video without audio.
Videos must be in the primary language of the local Amazon store in which the ads are displayed (“local language”).
Audio must be in the local language. Subtitles (or text transcripts/translations) in the local language are required if audio is in a different language.
Important text within the video, such as product information and instructions, must be in the local language.
Video format and quality
To ensure a good customer experience, the videos in your ad must not contain:
Blurry, unclear or unrecognizable visuals.
Creative elements that interfere with legibility of ad templates, for example, the Sponsored tag or mute button unless the video is without audio.
Customer reviews (including star ratings) even if these reviews are on Amazon.
Deals, discounts or other savings promotions.
Distracting images (for example, flashing, spinning, blinking, pulsating objects or text, or high-contrast transitions).
Distracting, shrill, unexpected or violent and jarring sounds. This can include sudden changes in volume, uncommonly high-pitched voices or unexpected or contextually irrelevant sounds.
Illegible text. The text must be big enough to be readable to the average customer. Ads cannot use the same or similar colour for text and background because the text will not be legible (for example, white text on light grey background).
Poor audio quality such as static, crackling, faint messages or low-tone voices, fast-paced, inaudible, unclear or unrecognizable sounds.
Poor video quality and low resolution.
Pressuring, combative or urgent language intended to elicit a click or a sale from the customer.