Product
Sponsored Products - Help increase product sales
Guide
Whether you’re looking to lift brand awareness, boost consideration of your products or services, inspire conversions, or increase loyalty, we’ll give you the tools to find the right ad solution to help drive measurable outcomes.
Start using Amazon Ads to promote your products and create campaigns.
Create cost-per-click ads to help customers find your products on Amazon.
Inspire high-intent shoppers in the consideration phase into making a purchase.
Ready to meet audiences where they shop, read, listen, and watch? Amazon Ads can help you connect with customers in the places they love to be. Amazon Ads is designed for businesses of all sizes, offering products and solutions to match your advertising objectives—from driving brand awareness to consideration and purchase. Amazon Ads is also designed to be easy and affordable, no matter your expertise level or budget.
No. 1 Ranking in Advertiser Perceptions survey for offering good value for investment and as a trusted industry leader1. | 275M+ Average monthly ad-supported reach of Amazon Ads exclusive owned-and-operated inventory in the U.S.2 | 59% % of surveyed shoppers who say they are more likely to make a purchase from an ad seen on Amazon.3 |
35% % of surveyed shoppers who discover new brands on Amazon.4 | 36% % of sales driven by Amazon Ads for U.S. small businesses.5 | 47% Average increase in non-Amazon sales for brands that use Amazon display ads, and a 23% increase for brands using sponsored ads.6 |
Amazon Ads offers products and solutions for every marketing objective. However, we recommend starting with sponsored ads if you’re new to advertising. Amazon sponsored ads help advertisers of all sizes create brand affinity, increase sales, and stand out to shoppers both on and off Amazon. Sponsored ads can appear in high-visibility placements on Amazon, such as on the first shopping results page and on product pages, plus other places where shoppers spend their time, including third-party destinations and owned-and-operated channels. As an advertiser, you can choose from several sponsored ads solutions. You can also mix and match different ad options to help boost your reach, depending on your advertising goals. Explore our sponsored ads offerings:
These self-service, cost-per-click ads for individual product listings appear in shopping results and on product detail pages.
These self-service, cost-per-click ads for brands appear in shopping results, and feature a custom headline, brand logo, and multiple products.
These self-service display ads use automatically generated ad creatives to reach audiences based on relevant Amazon shopping interests.
Sponsored TV is a self-service streaming TV ad solution designed for brands of any size to inspire and engage more customers on the largest screen in the home, risk-free.
These free, multi-page brand destinations on Amazon feature your product portfolio and help tell your brand story.
The always-on digital environment has opened up new ways for customers to discover, browse, and shop for products and brands. Digital ads can be any combination of text, image, or video, and appear everywhere from websites to social media and streaming content. Digital advertising offers several advantages:
To get started, set advertising goals that are tailored to your desired outcomes. Explore common goals, their overall objectives, and key metrics for success.
Connect with your customers at the right time with messages that matter.
Maximize customer engagement on your website or Store.
Utilize insights that drive results, on Amazon or third-party destinations.
Keep customers coming back, and build relations that last.
Amazon Ads are built to work with any advertising budget. There’s no minimum spend requirement with sponsored ads, so you can start and test campaigns with any budget, starting as low as $10. Sponsored ads are cost-per-click, meaning you’ll be charged only when a customer clicks on your ad. When you create a sponsored ads campaign, you choose your own budget and the amount you want to bid for a click. You’ll never be charged more than your bid amount. With Sponsored Products and Sponsored Display, you’ll set a daily budget or the maximum amount you want to spend per day. With Sponsored Brands, you have the choice to set a daily budget and campaign-level budget, the maximum amount you’re willing to spend over the entire course of the campaign. If you set a daily budget, you can increase or decrease it at any time. Note that you can only increase campaign-level budgets, so if you think there’s a chance you might want to lower your budget before your campaign ends, consider choosing a daily budget for more flexibility.
We’ve rounded up terms that will help you navigate digital advertising. Some terms are applicable to the digital advertising industry as a whole, and some are unique to Amazon Ads.
Creating and launching your first advertising campaign is easy. To create your first campaign, register as an advertiser, then follow the on-screen instructions to set up your campaign. If you already have an advertiser account, sign into your account, and click on "sponsored ads," then “campaign manager” from your left-hand menu. Next, you’ll be prompted to name your campaign, choose the products you want to advertise, desired targeting options, campaign budget, and duration. After your campaign launches, you’ll find insights and reports on how your ad is performing within “campaign manager” in your advertising console. Use those insights to refine your campaign based on what’s working best.
If you’re interested in using Amazon Ads to promote products or services that you do not sell on Amazon, we offer display ads, video ads, and audio ads.
Already a registered advertiser? Sign in.
1 Brand Tracker Report, Advertiser Perceptions, Q3’22
2 Amazon internal data, Dec 2023 and Mar 2024, U.S. Unduplicated monthly audience reach across the Amazon store, Prime Video, Twitch, Freevee, Fire TV Channels, Thursday Night Football, IMDb, Amazon Music, Wondery, Alexa, Fire tablet, Fire TV, Amazon Fresh, Amazon Go, Whole Foods. Applies a multiplier for individuals per household to all inventory.
3-4 Kantar Consumer Survey, July 2022, U.S.
5 Amazon internal data, Q2 2022, U.S.
6 Amazon Ads third-party incremental reach analysis, Jan-Dec 2023