Holiday marketing consists of ads and campaigns that reach holiday shoppers before, during, and after major holidays or big events.
Why should I begin my holiday marketing campaign early?
Begin your holiday marketing campaign early to get ahead of the rush of seasonal advertising that happens during the end of the year. To start, the back-to-school marketing period begins in August and continues through September, leading right into the holiday season. Then, according to a 2021 Amazon Ads and Kantar survey, 39% of U.S. consumers and 42% of U.K. consumers will start holiday shopping as early as October.1 And remember, even though it’s good to start raising awareness early, shopping also continues right through the holiday season.
What are the most important holidays for marketing and advertising?
The holidays provide a huge opportunity for advertisers. For example, in 2022 customers purchased a record number of products from the Amazon store over the five days from Thanksgiving through Cyber Monday, when compared to previous Thanksgiving holiday weekends.2