Naa-Sakle Akuete, the founder and CEO of Mother’s Shea, a mother-and-daughter social enterprise dedicated to empowering women through nature’s wonder balm, says, “By leveraging targeted advertising campaigns, we have been able to effectively showcase Mother’s Shea products to a relevant audience, increase visibility, and drive more traffic to the listings.” Akuete continues, “The 2022 holiday season with Amazon surpassed our expectations. As a small, Black-owned family business, we depend on high-traffic periods to attract first-time customers and ensure they become repeat customers. Our 2022 holiday sales were up 112% compared to 2021, with traffic up 87% and conversion up by 10% compared to the pre-holiday season.” With robust tools from Amazon Ads for measuring and analyzing campaign performance, Mother’s Shea was able to optimize strategies and improve return on investment.
Grace Li, the founder and CEO of Jumping Fox Design, a creative and woman-owned stationery business in California, says that Amazon Ads has helped a new brand like theirs quickly gain exposure for their private-label products in highly competitive product categories. “When we released our ring binder collection, we were able to gain the No. 1 New Release badge within a few weeks and entered the top 50 in the category within a few months because of our Amazon Ads campaign,” says Li.