Plan. Prep. Prime Day.
Here’s everything small-business advertisers need to know to grow their business and reach more customers during Amazon’s epic shopping event.
Increase your brand awareness, consideration, and sales
In 2024, Amazon had the biggest Prime Day shopping event ever, with record sales and more items sold during the two-day event than any previous Prime Day event. Prime members globally saved billions on deals across every category. A record-breaking number of customers signed up for Prime in the three weeks leading up to Prime Day, with millions of new members worldwide. That could also mean new opportunities for brands to reach customers beyond the shopping event.
Your ultimate guide to Prime Day
Learn how to grow your business before, during, and after Amazon’s annual shopping moment.
Prime Day best practices
Read our guide that details everything small businesses need to know to build their Prime Day advertising strategy.
Plan your strategy to build your books ad campaign for Prime Day and beyond.
Create campaigns that expand your reach and build audiences beyond Amazon.
Prime Day advertising skills
This course highlights campaign tactics you may choose to employ before, during, and after Prime Day, Amazon's annual global shopping event.
Prime Day intel
Check out some of the best-selling items from Prime Day 2024.
Prime Day success stories
Find out how Affirm was successful with their custom Brand Stores hub on Prime Day.
Lumineux wanted to build brand awareness for their teeth-whitening products during Prime Day. Here's how they did it.
Learn how outdoor equipment brand Greenworks drove sales during Prime Day.
Ready to get started?
Sign up for Amazon Ads to unlock your business’s potential this Prime Day.
FAQs
Prime Day is an Amazon shopping event offering deals and discounts to Prime members. It can be an excellent brand-building opportunity for advertisers looking to reach audiences and raise awareness.
Amazon’s 2025 Prime Day event will start July 8 at 12:01 a.m. PDT and run through July 11. Prime Day expands to double the days, offering Prime members more time to shop millions of deals.
Prime Day will kick off on July 8 in Australia, Austria, Belgium, Canada, Colombia, France, Germany, Italy, Ireland, Japan, Luxembourg, the Netherlands, Poland, Portugal, Singapore, Spain, Sweden, Türkiye, the U.S., and the UK.
Prime members in Brazil, Egypt, India, Mexico, Saudi Arabia, and the United Arab Emirates can shop Prime Day deals later this summer.
1 Amazon internal data, 2023