How advertising during Prime Day can help your brand—even if you don’t sell on Amazon

Prime day box

Prime Day is Amazon’s biggest deal event of the year, and it can bring significant benefits to your brand—even if you don’t sell on Amazon. Whether you want to advertise on Twitch or third-party apps or websites, you can create campaigns with Amazon Ads to reach audiences where they are. For example, brands that advertised leading up to and during Prime Day showed a 216% increase in awareness and 214% increase in considerations, compared to the week before.1 If you are also seeking to increase brand awareness and reach new audiences, such as gamers or car shoppers, here’s how you can help drive awareness and consideration beyond Amazon.

Prime Day is a big opportunity to improve brand awareness and potentially inspire new-to-brand consumers to become loyal customers. We recommend using Sponsored Display to get your marketing strategy started for Prime Day. This Amazon Ads product can help you create display ads that can reach consumers on product detail pages, shopping results pages, the Amazon homepage, and Twitch, as well as eligible third-party apps and websites.

Additionally, advertising during Prime Day can create reverberations beyond the shopping event itself, helping drive year-round business results and long-term return on investment. In a Kantar survey, we found that 75% of shoppers were likely or highly likely to purchase a product during Prime Day that they’d discovered during the lead-up to Prime Day.2

If you want to learn even more about how to expand your campaigns, here are three courses for you to explore.

Three courses to help you take your ads beyond Amazon

Brand lift

This course explains link-out campaign strategies, which include URLs to external websites rather than to Amazon product pages. It covers the benefits for brands that do not sell on Amazon and tips for how to build link-out campaigns with your customers in mind.

Multimedia device

This course contains everything you need to know about what you could create and achieve with our custom advertising solutions, which provide innovative end-to-end creative campaigns.

Discovery awareness

This course can help if you’re just getting started with Sponsored Display and want to take your campaigns further.

1 Amazon internal data, US, CA, MX, UK, DE, JP, AU, 2021
2 Amazon internal data, 2023