We recommend you start advertising as soon as possible before Lunar New Year. The earlier you can provide information on your bargains, holiday deals, or social media campaigns to your customers, the more likely you can be top of mind for your customers during the Lunar New Year season. However, it’s never too late to begin a last-minute holiday marketing strategy.
Though the holiday season unofficially starts globally in October, shopping continues for several months. Since holiday shopping increases in November and December, it’s a great time to address the growing interest of customers and start creating Lunar New Year campaigns.