A holiday plan with all the trimmings

Make it memorable with Amazon Ads

Here’s how your brand can play a meaningful role in the holiday season across the globe, whether it’s at family dinners, gift exchanges, or festive parties.

Don't wait—it’s time to get on shoppers’ wish lists

Your guide to advertising for key shopping events

Explore our guide on using self-service ad solutions to help amplify your brand and increase sales during this peak shopping season.

Join our two-day summit

Learn how to navigate the latest features and best practices to help you create your holiday shopping campaigns.

Successful brands like Coca-Cola, C&D, and Publicis know the best holiday advertising comes from the heart

Coca-Cola shared the holiday spirit with families in need

Read up on Coca-Cola’s bighearted campaign, then see more of the best Christmas ads of all time.

Church & Dwight Canada Corp. brought their diverse group of brands together

Find out how an Amazon Ads holiday campaign in Canada helped C&D support health and wellness customers.

Publicis offers the key to successful holiday marketing

Margaux Logan shares the one word every brand should be considering this giving season.

Discover the best ways to connect with holiday shoppers in our learning console

Prepare for holiday shopping periods

In this beginner-level course, you’ll learn best practices for advertising with sponsored ads during the holiday season.

Build your holiday marketing strategy

Check out more courses to teach you how to use our products and solutions to help grow your business before, during, and after the shopping period.

Save the date: Don’t miss these holiday webinars

Build connections with brand shopping experiences
Understand your campaign performance

Read more from our archives

Man looking at this device

3 ways to make your holiday advertising resonate

Understand consumer response by recognizing your consumers’ social values this season.

Two dogs wearing a wreath

3 steps for building a last-minute holiday marketing strategy

With the holiday season upon us, revisit your marketing strategy to reach those last minute shoppers.

Woman wrapping a present

Tips to start strong with your holiday marketing

Learn how Sponsored Products can help you optimize your campaigns this season.

FAQs

When is the holiday season?

October is the unofficial start of the holiday season. Across the globe, holidays including Diwali start as early as October, and holidays including Lunar New Year last through January 2023.

What is holiday marketing?

Holiday marketing consists of ads and campaigns that reach holiday shoppers before, during, and after major holidays or big events.

Why should I begin my holiday marketing campaign early?

According to a 2021 Amazon Ads and Kantar survey, 39% of US consumers and 42% of UK consumers will start holiday shopping as early as October.1 And remember, even though it’s good to start raising awareness early, shopping also continues right through the holiday season.

What are the most important holidays for marketing and advertising?

The most important holidays for marketing and advertising depend on your location and audience. Important upcoming holidays include Easter, Diwali, Halloween, Thanksgiving, Black Friday, Cyber Monday, El Buen Fin, White Friday, Hanukkah, Christmas, Boxing Day, and New Year’s Day.

Should you run ads during the holidays?

The holidays provide a huge opportunity for advertisers. For example, 2021 saw record-breaking sales worldwide from Black Friday through Cyber Monday on Amazon.2

1 Kantar Quickfire survey, US, 2021
2 About Amazon, worldwide, 2021