A holiday plan with all the trimmings

Make it memorable with Amazon Ads

Here’s how your brand can play a meaningful role in the holiday season across the globe, whether it’s at family dinners, gift exchanges, or festive parties.

Successful brands like Coca-Cola, C&D, and Publicis know the best holiday advertising comes from the heart


When is the holiday season?

October is the unofficial start of the holiday season. Across the globe, holidays including Diwali start as early as October, and holidays including Lunar New Year last through January 2023.

What is holiday marketing?

Holiday marketing consists of ads and campaigns that reach holiday shoppers before, during, and after major holidays or big events.

Why should I begin my holiday marketing campaign early?

According to a 2021 Amazon Ads and Kantar survey, 39% of US consumers and 42% of UK consumers will start holiday shopping as early as October.1 And remember, even though it’s good to start raising awareness early, shopping also continues right through the holiday season.

What are the most important holidays for marketing and advertising?

The most important holidays for marketing and advertising depend on your location and audience. Important upcoming holidays include Easter, Diwali, Halloween, Thanksgiving, Black Friday, Cyber Monday, El Buen Fin, White Friday, Hanukkah, Christmas, Boxing Day, and New Year’s Day.

Should you run ads during the holidays?

The holidays provide a huge opportunity for advertisers. For example, 2021 saw record-breaking sales worldwide from Black Friday through Cyber Monday on Amazon.2

1 Kantar Quickfire survey, US, 2021
2 About Amazon, worldwide, 2021