Three ways to make your festive season advertising resonate
Understand consumer response by recognising your consumers’ social values this season.
A festive season plan with all the trimmings
Here’s how your brand can play a meaningful role in the holiday season across the globe, whether it’s at family dinners, gift exchanges or festive parties.
October is the unofficial start of the festive season. Across the globe, holidays including Diwali start as early as October, and holidays including Lunar New Year last through January 2023.
1 Kantar Quickfire survey, US, 2021
2 About Amazon, worldwide, 2021