A festive season plan with all the trimmings

Make it memorable with Amazon Ads

Here’s how your brand can play a meaningful role in the holiday season across the globe, whether it’s at family dinners, gift exchanges or festive parties.

Successful brands like Coca-Cola, C&D, and Publicis know the best festive season advertising comes from the heart

Save the date: Don’t miss these festive season webinars

FAQs

When is the festive season?

October is the unofficial start of the festive season. Across the globe, holidays including Diwali start as early as October, and holidays including Lunar New Year last through January 2023.

What is festive season marketing?

Festive season marketing consists of ads and campaigns that reach festive season shoppers before, during and after major holidays or big events.

Why should I begin my festive season marketing campaign early?

According to a 2021 Amazon Ads and Kantar survey, 39% of US consumers and 42% of UK consumers will start holiday shopping as early as October.1 And remember, even though it’s good to start raising awareness early, shopping also continues right through the festive season.

What are the most important festive seasons for marketing and advertising?

The most important holidays for marketing and advertising depend on your location and audience. Important holidays in the final months of 2022 include Diwali, Halloween, Thanksgiving, Black Friday, Cyber Monday, El Buen Fin, White Friday, Hanukkah, Christmas, Boxing Day and New Year’s Day.

Should you run ads during the festive season?

The festive seasons provide a huge opportunity for advertisers. For example, 2021 saw record-breaking sales worldwide from Black Friday through Cyber Monday on Amazon.2

1 Kantar Quickfire survey, US, 2021
2 About Amazon, worldwide, 2021