Key learnings from Amazon’s 2022 festive shopping season
See the best-selling products and categories.
A holiday plan for the entire year
Here’s how your brand can play a meaningful role in 2023 holidays across the globe, at family dinners, gift exchanges and festive parties.
October is the unofficial start of the festive season. Across the globe, celebrations for holidays including Diwali start as early as October, and holidays including Lunar New Year last through February.
Festive season marketing consists of ads and campaigns that reach festive season shoppers before, during and after major holidays or big events.
According to a 2021 Amazon Ads and Kantar survey, 39% of US consumers and 42% of UK consumers will start holiday shopping as early as October.1 And remember, even though it’s good to start raising awareness early, shopping also continues right through the festive season.
The most important holidays for marketing and advertising depend on your location and audience. Important holidays include Diwali, Halloween, Thanksgiving, Black Friday, Cyber Monday, El Buen Fin, White Friday, Hanukkah, Christmas, Boxing Day, New Year’s Day, Easter, Golden Week and Mother’s Day.
The festive seasons provide a huge opportunity for advertisers. For example, in 2022 customers purchased a record number of products from the Amazon store over the five days from Thanksgiving through Cyber Monday, when compared to previous Thanksgiving holiday weekends.2
1 Kantar Quickfire survey, US, 2021
2 Amazon.com, Inc., worldwide, 2022