A holiday plan for the entire year

Make it memorable with Amazon Ads

Here’s how your brand can play a meaningful role in 2023 holidays across the globe, at family dinners, gift exchanges and festive parties.

Don’t wait – it’s time to get on shoppers’ wish lists

Your calendar of the retail holidays you should know

Start planning your campaigns with these key dates for the biggest shopping moments of the year.

The best seasonal advertising comes from the heart

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Amazon Ads and the Ad Council redefined Alexa’s meaning of love

See how the 2022 Valentine’s Day campaign helped share the love.

Four Easter marketing ideas

Prepare for the springtime holiday with marketing ideas, best practices and Easter eggs.

Basket with colourful eggs
Hands holding a gift

How brands can show their value to customers this festive season

Margaux Logan of Publicis shares how to spread the cheer and connect with customers.

Discover the best ways to connect with festive season shoppers in our learning console

Prepare for peak shopping periods

In this course, you will learn best practices for advertising with sponsored ads during major shopping dates such as Prime Day and the festive season.

Build your festive season marketing strategy

Check out more courses to teach you how to use our products and solutions to help grow your business before, during and after the shopping period.

Save the date: Don’t miss these festive season webinars

Build connections with brand shopping experiences
Understand your campaign performance
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Read more from our archives

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Key learnings from Amazon’s 2022 festive shopping season

See the best-selling products and categories.

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Performance-boosting tips for the festive shopping season

Marketing tips to help build a full-funnel approach and connect your brand with new and existing customers.

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Tips to start strong with your festive season marketing

Learn how Sponsored Products can help you optimise your campaigns this season.

FAQs

When is the festive season?

October is the unofficial start of the festive season. Across the globe, celebrations for holidays including Diwali start as early as October, and holidays including Lunar New Year last through February.

What is festive season marketing?

Festive season marketing consists of ads and campaigns that reach festive season shoppers before, during and after major holidays or big events.

Why should I begin my festive season marketing campaign early?

According to a 2021 Amazon Ads and Kantar survey, 39% of US consumers and 42% of UK consumers will start holiday shopping as early as October.1 And remember, even though it’s good to start raising awareness early, shopping also continues right through the festive season.

What are the most important festive seasons for marketing and advertising?

The most important holidays for marketing and advertising depend on your location and audience. Important holidays include Diwali, Halloween, Thanksgiving, Black Friday, Cyber Monday, El Buen Fin, White Friday, Hanukkah, Christmas, Boxing Day, New Year’s Day, Easter, Golden Week and Mother’s Day.

Should you run ads during the festive season?

The festive seasons provide a huge opportunity for advertisers. For example, in 2022 customers purchased a record number of products from the Amazon store over the five days from Thanksgiving through Cyber Monday, when compared to previous Thanksgiving holiday weekends.2

1 Kantar Quickfire survey, US, 2021
2 Amazon.com, Inc., worldwide, 2022