Full-funnel advertising.
At scale. For everyone.
Amazon Ads helps you reach customers at scale through full-funnel advertising across streaming, shopping, and everything in-between.
Spotlight
What's new with Amazon Ads
Stay up-to-date with the latest announcements and insights.
Event
Events
Coming soon: Watch the Amazon Upfront 2026 on demand
Missed our livestream? Stay tuned as we make the full presentation available on demand, where you can catch up on all the premium content and innovative ad tech introduced on stage.
Event
NEWS
Forrester names Amazon Ads an Omnichannel Advertising Platforms Leader
Amazon Ads was recognized by Forrester as the Leader in The Forrester Wave™: Omnichannel Advertising Platforms, Q1 2026.
Goals
Expand your audience and grow your brand
Products to help you reach more customers
Connect your brand with audiences across streaming TV, display, and video—with solutions designed to meet them wherever they are.
Solutions
Advanced technology, powerful insights
Reach customers alongside content they love with streaming TV ads
With first-party audiences built from real-time shopping and streaming signals, you can connect with the right viewers across Prime Video, Twitch, and beyond—plus interactive features let them browse and shop while they watch.
DISCOVER
Learn more. Go further.
Frequently asked questions
Find answers to common questions about advertising with Amazon Ads.
Amazon Ads offers easy-to-use, self-service advertising solutions, like sponsored ads and Brand Stores, designed for businesses of all sizes. With Amazon Ads, you can reach millions of customers where they shop on Amazon, with shopping insights to help increase product visibility and drive sales. Our flexible options let you start advertising with any budget.
Amazon Ads works by allowing you to create campaigns that reach customers throughout their shopping and entertainment journeys. Start with sponsored ads—self-service solutions with no up-front fees that can be set up in minutes. As your goals grow, explore additional solutions like display ads, video ads, and Amazon DSP that help you engage customers at scale across multiple channels. You can manage campaigns independently or contact us to work with an Amazon Ads account executive.
Amazon Ads offers flexible solutions for every budget, with the ability to control what you spend. Our solutions range from no cost, like Brand Stores, to budgets you set, like sponsored ads, which work on a cost-per-click basis. You can expect advertising through a managed-service option with an Amazon Ads account executive to typically require a minimum spend of $50,000.
Getting started with Amazon Ads is easy. Register as an advertiser and follow the on-screen instructions to create your first campaign. We recommend starting with sponsored ads, which appear in high-visibility placements across Amazon. These ads are self-service, have no up-front fees, and can be set up in just a few minutes.
The advertising console provides reporting tools that track sales, monitor campaign metrics, and identify opportunities to improve results. You can view performance by campaign, keyword, or product to help optimize your ad spend and reach more customers. For additional support, explore our step-by-step guides and free Amazon Ads Academy courses.
Businesses that do not sell on Amazon can still use Amazon Ads to grow their business and reach customers across the Amazon store and beyond, using our billions of shopping, streaming, and browsing signals. Sign in to explore advertising solutions that drive awareness and sales for your business. If you’re new to Amazon Ads, register and select “Products and services not sold on Amazon” during the registration process.
Browse the Amazon Ads Partner Directory to find experts who can help optimize your strategy and scale your campaigns. These vetted partners offer services in media planning, retail strategy, creative development, and performance management. Choose a partner that aligns with your goals and budget to expand your advertising efforts.