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Amazon Ads

Discover new ad products, partnerships, creative solutions, and insights that help you connect with customers and drive results.

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News

Asda and Amazon Ads sign ad tech partnership

Find out how Asda and Amazon Ads UK-first retail media and ad tech partnership will unlock new opportunities for brands.

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Amazon introduces Alexa+ Agentic Ads

Amazon introduces Alexa+ Agentic Ads, allowing shoppers to complete purchases entirely within a conversation—from ordering pizza to buying concert tickets.

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How Amazon Ads creative tools help advertisers produce ads

Learn how Amazon Ads creative tools let advertisers quickly create, improve, and scale great ads across the entire customer journey.

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Amazon Ads and Channel 4 announce partnership through Amazon DSP

Discover how Channel 4 streaming inventory is now available via Amazon DSP, helping advertisers reach U.K. audiences at scale.

Case studies

Hellmann's increased conversion 96% with Fire TV

Hellmann's turned their Super Bowl ad into a first-ever AI karaoke on Fire TV, boosting conversion 96%. See how interactive experiences drive results on Amazon Ads.

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What agentic shopping means for advertisers

Amazon Ads has introduced new ways for advertisers to be part of the agentic shopping experience. Learn how your brand can be part of the conversation.

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Amazon Ads introduces Dynamic TV Creative for Prime Video

Amazon Ads has announced Dynamic TV Creative, a capability that automatically personalizes Interactive Video Ads on Prime Video series and films. Learn more.

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LinkedIn CTV Ads are now available through Amazon DSP

Amazon Ads and LinkedIn have announced that advertisers can now reach professional audiences with LinkedIn's CTV Ads through Amazon DSP. Learn more.

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Update on advertiser payments

An update on advertiser payments.

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Forrester names Amazon Ads the omnichannel advertising platforms leader

Independent research firm Forrester has recognized Amazon Ads as the leader in omnichannel advertising platforms, according to The Forrester Wave™.

Expert advice

Your audience is everywhere. Your buying should be too.

Audiences don't move in straight lines. Learn how unified buying and verified signals help you reach them across streaming, live sports, and beyond—and prove it's working.

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The biggest moments from unBoxed Toronto 2026

Explore highlights from unBoxed Toronto 2026, where Amazon Ads unveiled AI tools, Creative Agent, and new Prime Video opportunities for Canadian advertisers.

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Forrester TEI study models 240% ROI with Amazon Ads ad tech

TEI study reveals 240% ROI from Amazon Ads ad tech solutions. Download the full Total Economic Impact report today.

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Prime Video ads to launch in Belgium, Denmark, Norway, Turkey

Advertising on Prime Video will be introduced in Belgium, Denmark, Norway, and Turkey in 2026. Learn more about this launch.

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Ads innovations from the 2025 Amazon China Seller Conference

Discover AI-powered innovation and simplification from Amazon Ads at the 2025 Amazon China Seller Conference— helping sellers build brands easier and smarter.

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How Hellmann's Big Game ad became a karaoke experience,

Amazon Ads Brand Innovation Lab launched "Mayo for a Melody," an interactive karaoke experience that extends Hellmann's Big Game ad on Fire TV.

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Introducing the Amazon Ads MCP Server

Amazon Ads has announced the Amazon Ads MCP Server is now in open beta. Learn how the new tool can reduce advertising workflow complexities.

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How Amazon Ads delivers performance through transparent ad tech

Stop wasting ad spend. Download our white paper to discover Amazon DSP's approach to signal-driven planning, optimal bidding, and transparent results.

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6 big ideas from CES 2026 defining the future of advertising

Throughout CES 2026, leaders at Amazon Ads and across the industry laid out the roadmap of the year to come. Here are the top big ideas of the week.

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Amazon Ads announces 2026 Upfront presentation

At CES, Amazon Ads announced it will host its annual Upfront presentation on Monday, May 11, 2026, at 6:30 p.m. E.T. at the Beacon Theatre in New York City.

Whats new

Podcast Audience Network integration with Amazon DSP

Amazon Ads has integrated the Podcast Audience Network into Amazon DSP, enabling advertisers to plan, execute, and measure podcast advertising campaigns.

Whats new

Capture peak engagament moments with Live Events Optimizer

Reinventing live events buying with Amazon DSP.

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Video Generator is now available in Amazon DSP for Online video

Create professional quality Online video ads with a single-click using AI-powered Video Generator.

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Simplify campaign targeting with the help of Ads Agent

Use AI-powered assistance to define and optimize your audience targeting strategy.

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Amazon Marketing Cloud launches Prime Video insights for enhanced audience understanding

Gain deeper insights into customer entertainment preferences through privacy-safe Prime Video viewership signals

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Unlock insights with AMC's expanded ad traffic lookback window

Access 25 months of ad traffic signals in Amazon Marketing Cloud to generate deeper long-term advertising insights.

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Increase performance with ADSP multi-signal Keyword targeting

Drive strong campaign performance and reach relevant audiences with multi-signal keyword targeting that combines contextual signals and Amazon shopper insights.

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Video Generator is available for Sponsored Brand video campaign

Create professional quality video ads with a single-click using AI-powered Video Generator.

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Show your products in action with Sponsored Products video

Turn browsers into confident shoppers by highlighting relevant product features when it matters most.

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Streamline campaign analysis with the new unified reporting

Analyze performance across accounts and ad products through a new, unified reporting interface and programmatic surfaces (reporting API and Amazon Marketing Stream).

News

Transform campaign and asset development with Creative Agent

Create high-quality ads quickly and efficiently using AI-powered creative automation.

Expert advice

Embracing the future of full-funnel campaigns

With a full-funnel strategy that meets consumers where they are, brands can drive campaign value and build sustainable results. Learn how Amazon Ads can help.

Whats new

Sponsored Products prompts and Sponsored Brands prompts

Your campaigns are now automatically enhanced with AI-powered conversations - view performance in your reporting.

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Boost advertising efficiency with Ads Agent

Unlock advertising simplicity and performance with agentic AI.

News

Location-based interactive video ads launch on Prime Video

Learn more about location-based interactive video ads and how its launch on Prime Video brings a new level of local relevance to advertising.

Whats new

Campaign Manager beta: One command center for every campaign

Your single ad platform powered by AI that brings all Amazon Ads together in one place, simplifying how advertisers plan, activate, and measure performance.

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Drive business outcome with enhanced marketing and insights

Drive better business outcomes with enhanced marketing tactics, integrated creative workflows, and new insights.

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Enhanced Brand Store sources insights

See a more detailed break down of the traffic sources that bring shoppers to your Brand Store.

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Amazon Ads and iHeartMedia announce new programmatic audio offering

Amazon Ads and iHeartMedia announced a new programmatic audio offering that provides advertisers using Amazon DSP access to iHeart’s vast streaming audio portfolio.

Whats new

Measure holistic advertising impact with Omnichannel Metrics

Use Shopper Panel and third-party signals to measure DSP campaign impact on and beyond Amazon online, offline, and in stores for Durables, Apparel, and more.

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Create Machine Learning Models with AMC Custom Models

Train and deploy proprietary modeling algorithms using Amazon Marketing Cloud signals in a privacy-safe environment.

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Engage users near desired locations with radius targeting

Promote your products and services in the locations most relevant to your customers.

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Drive top-of-search visibility and engagement

Pre-purchase top-of-search Sponsored Brands placement for branded keywords with fixed pricing

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Microsoft and Amazon Ads announce supply exchange partnership

Microsoft has announced Amazon DSP as the preferred transition partner for Microsoft Invest customers. Learn more.

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Spotify and Amazon Ads announce programmatic partnership

Amazon Ads and Spotify have announced a global integration that provides advertisers using Amazon DSP with programmatic access to Spotify's inventory. Learn more.

Whats new

Measure Amazon Live performance with new AMC signals

Create custom audiences and analyze cross-channel performance by accessing Amazon Live engagement signals in AMC.

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Engage viewers with interactive pause ads a break on Prime Video

Transform pause moments into actionable experiences with interactive ads that allow viewers to shop or learn more with a click of their TV remote.

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One account. Every ads product. Global reach

Customers with an Amazon DSP Seat can now onboard advertisers by registering them once on Ads Console or Public API.

Whats new

Complete TV – High-Performance TV Buying, Made Seamless

Complete TV helps deliver upfront commitments while optimizing for key performance across publishers, with the advanced capabilities of programmatic advertising.

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Amazon Ads launches new agentic AI creative tool

Amazon Ads has announced a new agentic AI tool that empowers advertisers to easily create professional-quality ads for campaigns. Learn more about this launch.

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Amazon Ads and Sirius XM announce new strategic integration

Amazon Ads and SiriusXM Media have announced a strategic integration of programmatic audio advertising capabilities for marketers. Learn how to reach listeners.

Whats new

Streamline campaign planning with the new forecasting experience

Amazon DSP launches a new campaign planning experience with real time supply, performance forecasts and budget control on the order line page.

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Amazon Ads announces Netflix integration

Amazon Ads and Netflix have announced a partnership that provides advertisers using Amazon DSP with direct access to Netflix's premium ad inventory. Learn more.

Whats new

Discover regional growth opportunities on Amazon DSP with Geographic insights and activation (GIA)

Leverage Amazon's first-party retail insights and your own geographic signals to identify and activate across high potential regions, driving campaign objectives

Whats new

Content reporting for your Twitch campaigns

Greater transparency for your Twitch campaigns with Content Type, Rating, and Title reporting.

Whats new

AMC Launches AI Audience Generator & Product Support (Beta)

Get instant AMC product guidance and create custom audience segments through an intuitive, conversational interface.

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