Amazon Retail Ad Service (beta) is purpose-built ad tech to help retailers place engaging ads on their sites, connect shoppers with relevant brands, and grow ad revenue.
How does Amazon Retail Ad Service work?
Amazon Retail Ad Service is a cloud-based ad-tech solution that enables retailers to monetize their online web and app traffic by displaying contextually relevant sponsored products ads.
Shoppers
Shoppers engage with relevant ads in a native format and complete their purchase on the retailer's site or app.
Retailers
Retailers deliver contextually relevant ads to shoppers across search, browse, and product detail pages by using simple API integrations.
Brands
Brands that sell on your site and app will be able to create and manage their campaigns and access reporting seamlessly. Brands do not have to sell on Amazon to use Amazon Retail Ad Service.
Who can use Amazon Retail Ad Service?
Amazon Retail Ad Service is currently available to multi-brand retailers in the U.S. with an e-commerce site and/or app.
Why should retailers use Amazon Retail Ad Service?
Deliver contextually relevant ads by leveraging Amazon's two decades of ad tech expertise, driven by machine learning models trained on trillions of shopping signals
Gain streamlined access to Amazon’s extensive portfolio of advertisers and manage your direct advertisers, all within Amazon Ads console
Receive comprehensive reporting and insights to help measure and optimize your advertising business
Grow your business in a privacy-safe data collaboration environment powered by Amazon Web Services (AWS)
Maintain control of where and how ads appear
Inspire discovery with relevant ads across search, browse, and product detail pages on your retail websites and apps.
Get started with Amazon Retail Ad Service
Fill out our contact form to request a demo.
Amazon Retail Ad Service is currently available to multi-brand retailers in the U.S. with an e-commerce site and/or app.
For advertisers interested in getting started
Learn how brands can launch ad campaigns on a retail site and app from their advertising console.
FAQs
Amazon Retail Ad Service is currently available to multi-brand retailers in the U.S. with an e-commerce site and/or app. Contact us to request a demo.
Retailers choose the shopper’s journey within their online store after clicking on an ad (e.g., add to cart or clicking through to product detail page). Shoppers complete their purchase on the retail site or app.
As an Amazon Retail Ad Service customer, retailers have access to a dedicated Retailer console to understand and manage their advertising business. Reports include ad revenue, ad serving funnel metrics (ad fill rate, ad impressions, number of ads per request), average cost-per-click, click-through-rate, attributed sales (units and sale amount), and advertiser return on ad spend (ROAS) with breakdowns by advertiser, product category and keyword.
Amazon Retail Ad Service enables retailers to onboard and manage their direct advertisers within Amazon Ads console.
Visit our sponsored products across retailers page to learn how to set up a campaign.
Retail media enables brands to connect with shoppers through engaging and relevant messages along the customer journey. Retailers bring unique and compelling assets, from their digital and physical storefronts to their deep insights across their customer base, and retail media enables them to monetize these assets through highly-performant advertising opportunities for advertisers.
