Amazon Retail Ad Service
Learn how retailers can get started with Amazon Retail Ad Service (beta), Amazon’s ad tech service to help retailers enhance their shopping experience and earn more revenue.
Sponsored products across retailers (beta)
Sponsored products ads are now available across retailers (Powered by Amazon Retail Ad Service) to help drive product discovery and sales wherever your products are sold.
How do sponsored products ads across retailers work?
You select the retailer and products you want to advertise during the campaign setup, and ads are served within the retailer’s website or app. The advertised products are from the retailer's catalog and do not have to be sold on Amazon. Retailers control how the ads appear, native to their shopping experience. Shoppers complete their purchase on the retail site or app.
Who can advertise across retailers?
Businesses that sell products on a participating retailer can use sponsored products across retailers. Advertisers do not have to sell the product on Amazon to use sponsored products across retailers. You will need an Amazon Ads account to launch a campaign. Learn how to get started.
Where can my ads appear?
Your ads will appear within search, browse, or product detail pages on the selected retailer’s website and app where you choose to run a campaign. Sponsored products across retailers requires you to opt into campaigns.
Benefits of sponsored products ads across retailers
Reach customers in new places
By leveraging sponsored products across retailers, advertisers can reach more potential customers where they sell products beyond Amazon.
Increase sales
Help shoppers discover and buy your products wherever they shop.
Purpose-built for the shopping journey
Leverage Amazon's digital advertising expertise driven by machine learning models that analyze trillions of shopping signals to help improve product discovery and increase purchases through better ad relevancy.
Easy setup and management
Use the same advertising console or APIs where Amazon ads are currently managed, now with the ability to add sponsored products campaigns across retailers. You control the retailers where your ads will appear.
Streamlined reporting and measurement
Reporting and measurement are standardized across retailers, including Amazon.
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From the All Campaigns page, click “Create campaign.”
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Look for the "advertise products across retailers" tile. In the drop down, select a retailer where you sell products and where you want your ads to appear. You are able to add multiple retailers to a single campaign by adding additional ad groups.
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Within Campaign Builder, add the products that you want to advertise, which are products from the retailer’s catalog. Search within the product selector, upload your product list, or download the catalog.
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Define your targeting, keywords, and bidding strategies. Select auto-targeting to get started quickly.
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Choose your settings: Give your campaign a name, define your start and end dates, and input your daily budget.
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Launch your campaign.
Tips to optimize your campaign
Use automatic targeting
To get started quickly, use automatic targeting, which will select keywords for your ad based on shopper searches related to your product information.
Review the search term report
The search term report can be used to gauge keyword performance.
Target keywords
Optimize your campaigns through manually targeting keywords with specific bids and adding negative keywords to exclude poorly performing ones.
FAQs
Where are sponsored products across retailers available?
Sponsored products across retailers are available at select U.S.-based retailers.
How much do sponsored products across retailer ads cost?
Sponsored products campaigns have no monthly or upfront fees. You bid the maximum amount that you’re willing to pay when a shopper clicks an ad for your products and set up a daily budget. Learn more about cost per click (CPC) advertising.
How can I measure results from my sponsored products across retailers campaign?
Sponsored products across retailers provide reports for campaign delivery and performance metrics which include ad impressions, ad clicks, average cost-per-click, total cost, ad attributed sales (units and sale amount), and return on ad spend (ROAS) with breakdowns by retailer, campaign, ad group, and keyword.
What is the difference between Sponsored Products and sponsored products across retailers?
Sponsored Products help you reach Amazon shoppers, where customers click on an ad and the checkout happens on Amazon. Sponsored products across retailers features products sold on integrated retailers, and checkout happens on those retailer’s websites and apps. Sponsored products across retailers requires you to opt into campaigns; you will not be automatically enrolled if you already use Sponsored Products.
What is Amazon Retail Ad Service?
Amazon Retail Ad Service is an offering enabling third-party retailers to launch and scale their ads business, starting with sponsored products ads.
I’m a retailer interested in Amazon Retail Ad Service. How can I get started?
To get started, fill out our contact form. Learn more about Amazon Retail Ad Service, Amazon’s ad tech service that helps power advertising across retailers.
