Amazon DSP video ads: Streaming TV ads and Online video ads

Streaming TV ads video assets

Streaming TV ads
Ad ServingFirst party (site served) or third party
Maximum file size500MB
Aspect ratio16:9
Required durationA duration of 15s, 20s (DE & UK only) or 30s is required for Amazon Publisher Services (APS) and Amazon O&O. For third-party exchange inventory, any duration is accepted at the discretion of the publisher.
Minimum frame size1920x1080
Minimum video bitrate4mbps
Recommended video bitrate8mbps
Video frame rate (fps)23.976 (recommended), 24, 25, or 29.97
Video frame rate modeConstant
Minimum audio bitrate192kbps
Audio sample rate44.1kHz or 48kHz
Supported FormatsVideo: H.264, MPEG-2, or MPEG-4; Audio: PCM or AAC
Audio ChannelMinimum of 2-Channels

Additional Streaming TV ad requirements

  • Only available in US, DE and UK
  • Site serving requires an MP4 video file
  • Pillarbox or letterbox formatting is accepted, however, Streaming TV ads with both pillarbox and letterbox in the same ad will not be accepted
  • Streaming TV ads are delivered in non-clickable environments so they should not include call-to-action elements that encourage clicking (e.g., a button shape that says “learn more”)
  • Third party impression tracking is accepted for specific vendors, please consult your Amazon Ads representative for details

Interactive Ad Elements

Interactive Ad Elements (IAE) include capabilities that change the ad (e.g. on screen engagement) or enable engagement on a secondary device (e.g. QR code or Alexa).

Endemic campaigns that do not link to an Amazon page cannot leverage custom targeting segments.

We strongly encourage the use of the Amazon Studio QR code template. Advertiser submitted QR codes will be reviewed on a case-by-case basis.

CX Guidelines

IAE must:

  • Be displayed for a minimum of 10 consecutive seconds.
  • Drive to an app or a page that complies with Amazon specs and policies set to protect mobile users. Ensure the content being advertised matches the landing page and maintains customer safety.
  • QR codes that drive to a website must link to a mobile-optimized page.
  • Drive to a site or mobile app/app store compatible with the smartphone.

IAE must not:

  • Obstruct text or primary content that may help customers make an informed decision.
  • Obstruct any disclaimers, disclosures, claims, product information, rating information,
  • Obstruct entire visuals of the primary product shot or primary logo being advertised
    • Primary is defined as a feature image showcasing the product that enables the viewer to attribute the ad to a specific product.

Partial logo and product coverage is permitted when:

  • Multiple products are in the frame and only a portion of the product is covered
  • Attribution has been clearly understood by the viewer in primary product shot logo, enabling the secondary shot to have partial coverage.
  • The user has taken an action on the IVA and therefore shown intent.
    • Please note that this is product-specific - any disclaimers, disclosures, claims, product information, rating information still cannot be covered.

OLV video assets

Online Video (OLV)
Ad ServingFirst party (site served) or third party
Maximum file size500MB (site served only)
Aspect ratio16:9
Minimum duration6s
Maximum duration120s
Recommended durationA duration of exactly 6s, 15s, 20s, 30s, or 60s is recommended. Use of videos outside of these durations may negatively impact your campaign performance. Shorter lengths will drive higher VCR (although scale on 6s may be limited). A 120s duration is also supported.
Minimum frame size1920x1080 (640x360 for third party served)
Minimum video bitrate4mbps (2mbps for third party served)
Recommended video bitrate8mbps
Video frame rate (fps)23.976 (recommended), 24, 25, or 29.97
Video frame rate modeConstant
Minimum audio bitrate192kbps (128kbps for third party served)
Audio sample rate44.1kHz or 48kHz
Supported FormatsVideo: H.264, MPEG-2, or MPEG-4; Audio: PCM or AAC
Audio ChannelMinimum of 2-Channels

Third party serving

Advertisers can use third party video tags from an Amazon certified third party vendor. The tags must be VAST 2 or VAST 3, and may include VPAID 2. We recommend including VAST 2 tags with media files in every campaign to ensure all supply sources can be used, as some sources do not support VAST 3 or VPAID. If a VPAID tag is provided, it has to be VPAID 2.0 JS. VPAID is not supported for Streaming TV ads. Only VAST 3.0 is supported for Twitch. When running standalone Twitch campaigns or STV bundle campaigns that include Twitch, you must use VAST 3.0 tags or ads will not deliver on Twitch.

Viewability

Video viewability should be measured using VPAID tags from one of the approved vendors.

CORS header formatting

In order for JavaScript video players to accept a VAST response, ad servers have to include a Cross Origin Resource Sharing (CORS) header formatted as:

Access-Control-Allow-Origin: <origin header value>

Access-Control-Allow-Credentials: true

Without a valid VAST response, a video creative will not serve on Amazon-owned sites. This ensures a positive experience for Amazon’s customers.

Premium Video

With a Twitch Premium Video package, your video ads are incorporated into Twitch live broadcasts across desktop, mobile, tablet, console, and streaming TV inventory, and you will be able to reach the Twitch audience with an unskippable, above the fold and highly visible placement. Ads are served in both pre-roll and mid-roll format and are clickable, with the exception of inventory on consoles and streaming devices.

Asset specifications

Video Asset
Lengthup to :30s, unskippable. Extra charge for :60s, midroll only
Resolution1920x1080 minimum
Bitrate2000 kbps
Audio-9dB
File formatH.264 (MP4)
Frame rate24-30fps

3P Serving (VAST)

  • Required minimum video transcodes:
    • Width: 1920, Height: 1080, Type: video/mp4, Bitrate: 5,500 kbps
    • Width: 1280, Height: 720, Type: video/mp4, Bitrate: 3,100 kbps
    • Width: 854, Height: 480, Type: video/mp4, Bitrate: 1,200 kbps
    • Width: 640, Height: 360, Type: video/mp4, Bitrate: 550 kbps
    • Width: 284, Height: 160, Type: video/mp4, Bitrate: 180 kbps
  • The following additional video transcodes are recommended to optimize playback across the full range of supported devices:
    • Width: 1024, Height: 576, Type: video/mp4, Bitrate: 1,750 kbps
    • Width: 888, Height: 500, Type: video/mp4, Bitrate: 1,316 kbps
    • Width: 720, Height: 406, Type: video/mp4, Bitrate: 866 kbps
    • Width: 480, Height: 270, Type: video/mp4, Bitrate: 384 kbps
    • Width: 320, Height: 180, Type: video/mp4, Bitrate: 200 kbps
  • Frame-rate: Max 30 FPS
  • Supported
    • Vast 3.0
    • Required alphanumeric "ID" attribute populated on the <Creative> element in VAST XML
    • Please note that a portion of the inventory (SureStream) is SSAI pre-fetch. Therefore, all tags should be supplied as such.
    • Not supported
      • VPAID
      • Geo, browser or any other targeting on the third party end
      • Third party redirecting or 4th party tags

Locales

North America
  • CA
  • MX
  • US
South America
  • BR
Europe
  • DE
  • ES
  • FR
  • IT
  • NL
  • PL
  • SE
  • TR
  • UK
Middle East
  • KSA
  • UAE
Asia Pacific
  • AU
  • IN
  • JP
  • SG