CA Fortune helped Nongshim transform from a familiar heritage brand into one that a new generation could actively choose and share. While the brand was well known among older consumers, younger U.S. audiences often saw it as something their parents bought rather than part of contemporary culture. Built around the idea of “Spicy Happiness,” the campaign connected Nongshim’s authentic Korean heat with Gen Z through K-pop group aespa and a limited-edition KPop Demon Hunters collection. Twitch, Amazon DSP video, and Sponsored Brands video carried the story across gaming, entertainment, and shopping environments, supported by AI-powered creative and campaign optimization. The campaign helped Nongshim increase discovery, attract new customers, and build demand across its wider portfolio.

Flywheel helped Glade defend its relevance during the highly competitive Fall and Holiday seasons, when emerging brands were becoming part of cultural conversations faster and more credibly. To make Glade feel timely rather than simply seasonal, they identified trending occasions and matched them with relevant products across themes ranging from pumpkin season and football Sundays to Christmas. Amazon’s AI-powered Custom Recommendations solution transformed hero assets into tailored creative variations, while display ads reached high-intent audiences and Sponsored Brands captured trend-related searches. By turning cultural moments into scalable, shoppable storytelling, Flywheel helped Glade attract new customers, strengthen engagement, and improve advertising efficiency during its most important sales period.

Initiative helped Volvo Cars move beyond its well-known safety credentials and build a deeper emotional connection with U.S. luxury-car audiences. Based on the insight that people choose cars for their specifications but remember them for their stories, they created “Family Car: An American Love Story.” The documentary series followed real Volvo owners—including a photographer, a drummer, a chef, and actor Adam Scott—to show how their vehicles became part of life’s defining moments. Episodes debuted through Fire TV and Amazon.com before culminating in a feature film on Prime Video, allowing the campaign to operate as entertainment rather than conventional automotive advertising. This authentic approach strengthened brand consideration, emotional relevance, and Volvo’s connection with a broader group of prospective customers.

OpenMind helped San Pellegrino introduce Ciao! into a sparkling-water category dominated by established competitors. To justify the product’s premium positioning and connect its Italian heritage with U.S. consumers, they replaced conventional product advertising with “The Nice Guys,” an entertainment-led film series starring Michael Imperioli and Steve Schirripa. The story unfolded across Fire TV, IMDb, and Prime Video, with Amazon Marketing Cloud revealing how audiences progressed from consideration to purchase after multiple exposures. Omnichannel measurement connected that engagement with sales both on and beyond Amazon. By creating content that audiences wanted to watch, OpenMind helped Ciao! build awareness, generate demand, and demonstrate the commercial power of entertainment-first storytelling.

GROOVE helped N organic give consumers a new reason to consider its cleanser during Japan’s pollen season. While the product had primarily been associated with conventional pore care, the campaign introduced “Pollen Explosion,” a simple story connecting the familiar effects of pollen on the eyes, nose, and throat with its lesser-known impact on facial skin. Rather than treating the cleanser as a limited seasonal item, GROOVE positioned pollen-related cleansing as an additional role within daily skincare. The same story was adapted across awareness, consideration, and purchase touchpoints, progressing from accessible visual messages to more detailed product education. This approach helped the cleanser become a leading product in its category and maintain growth beyond the peak pollen period, turning seasonal discovery into an ongoing customer relationship.

The April helped Beauty of Joseon recover after supply disruptions caused its Eye Serum to lose its long-held bestseller position. Amazon Marketing Cloud RFM analysis revealed that a substantial share of the brand’s historical customer base had become inactive, making re-engagement as important as new-customer acquisition. Prime Video reconnected with dormant shoppers, Amazon DSP remarketed to audiences already reached through sponsored ads, and Performance+ extended reach beyond traditional search inventory. Together, these solutions created a connected journey from renewed brand awareness to conversion. The strategy helped reactivate customers, expand incremental reach, and restore momentum across the wider business. Most importantly, the Eye Serum reclaimed its category-leading position, demonstrating The April’s evolution from campaign execution partner to strategic growth architect for global K-beauty brands.

UBUN helped TVS REGZA Corporation turn broad but saturated Amazon reach into a more meaningful brand position around sports viewing. Customer reviews and Amazon Marketing Cloud insights showed that technical specifications alone were not connecting with sports fans, while sports-focused creative generated much stronger engagement. UBUN built the campaign around a clear message, positioning TVS REGZA Corporation around the sports-viewing experience. Prime Video ads during MLB programming captured the emotion of live competition, while redesigned product detail pages, Brand Store content, and A+ Content translated features such as refresh rate and motion clarity into tangible viewing benefits. UBUN used Performance+ to reengage audiences already reached by the campaign, driving toward conversion. The connected strategy strengthened TVS REGZA Corporation’s association with sports, drove high-quality engagement through Prime Video, expanded reach to attract new-to-brand customers and fueled branded search interest.

Essencemediacom helped The Coca-Cola Company turn its Spanish Christmas campaign into a story created with Gen Z rather than simply delivered to them. During live Twitch broadcasts, streamers IlloJuan and Spok_Sponha worked with their community to compose “Feliz Navitrap,” with viewers helping shape the rhythm and lyrics. The resulting story expanded across Prime Video, Fire TV, audio ads, Alexa, Amazon Music, and Amazon DSP, maintaining a consistent narrative across entertainment, voice, and commerce touchpoints. “Feliz Navitrap” reached the top of Amazon Music and inspired widespread streaming, social conversation, and user-generated content. By inviting audiences to help create a new festive tradition, Essencemediacom helped The Coca-Cola Company deepen community engagement, attract new customers, and build cultural relevance that continued beyond the campaign itself.

MOVESELL helped Würth MODYF turn its sponsorship of FC Plyrs United in Germany’s Icon League into a digital story that connected workwear with a younger sports and gaming audience. Built around the shared values of performance, identity, and team spirit, the hero film showed workers playing football on a construction site under the message “Your Pitch. Your Workwear.” Streaming TV ads on Twitch introduced the story inside live match broadcasts, while Twitch display and open-internet placements extended the same visual world into shoppable formats. The campaign ran through the tournament to the team’s victory, driving increased branded interest and Brand Store engagement. By embedding the brand within a live event its intended audience already cared about, MOVESELL helped Würth MODYF attract first-time buyers and create a repeatable model for future sponsorship activation.

Numberly helped Club Med reintroduce its premium identity to a new generation of travelers through “L’Esprit Libre”—the peace of mind created by an all-inclusive experience. Amazon shopping and browsing signals helped identify travel-ready audiences, while cinematic films across Prime Video and premium publishers introduced the emotional story. Interactive video formats connected inspiration with action, and Amazon DSP remarketing adapted destination messages based on whether audiences had engaged with beach, summer, mountain, or ski content. Performance+ then prioritized conversion-ready audiences using Club Med’s first-party signals. This coordinated approach strengthened brand preference, maintained engagement across premium streaming environments, and efficiently helped travelers move from aspiration toward booking—leading Club Med to expand Amazon Ads’ role within its wider European media strategy.

Spark Foundry helped Cadbury remain emotionally distinctive during a crowded Christmas season when advertising restrictions limited traditional product-led confectionery messaging. Rather than compete through price and promotion, Cadbury led with generosity by inviting people to participate in Secret Santa and anonymously send free chocolate to someone else. Prime Video and Fire TV introduced the campaign’s emotional message, while sponsored ads and Amazon DSP helped audiences discover Cadbury Brand Stores. Creative was adapted to each channel while maintaining consistent and recognizable brand cues. By turning Cadbury’s values into an experience people could actively join, Spark Foundry helped the brand strengthen discovery, attract new customers, and translate emotionally led storytelling into meaningful commercial growth.

Trellis helped Resparked compete in the engraving category with a premium-priced product despite starting with Sponsored Products alone and no video or audience strategy. Search insights uncovered substantial generic demand that established competitors had not fully captured, while Amazon Marketing Cloud connected off-Amazon traffic with Amazon behavior to identify high-value gifting audiences. Amazon’s Video Generator enabled rapid Sponsored Brands video production, and Trellis’ AI-powered bidding tools scaled winning creative across Sponsored Products, Sponsored Brands, Sponsored Display, and video. By reaching shoppers that prioritized quality over price, Trellis helped Resparked expand its category share, grow new-to-brand demand, and improve efficiency as sales scaled—turning a resource-constrained direct-to-consumer brand into a leading Amazon competitor.

Voyageur Group helped Odele Beauty establish a meaningful Amazon presence in a highly competitive premium hair-care category despite entering with limited budget, no organic ranking, and little history in the Amazon store. Purchase signals from Odele’s wider retail presence informed its keyword strategy, while Sponsored Brands video educated shoppers about the brand’s clean-beauty positioning, and Sponsored Products and Sponsored Display layered coverage. Amazon DSP, AMC audience bid boosting, and Amazon Marketing Stream then connected awareness, intent, and conversion across customer journeys. Retention efforts through Subscribe & Save and tailored promotions helped turn acquisition into recurring demand. This coordinated approach enabled Odele to grow into a significant category challenger, attract a predominantly new-to-brand customer base, and build stronger repeat-purchase behavior without relying on the scale of established competitors.

YourSeller and Kapoq helped Rosy Soil challenge established gardening brands by finding a competitive opening in cactus and succulent search terms before expanding into broader soil demand. Exact-match Sponsored Products first built ranking and review momentum, followed by Sponsored Brands creative produced with Image Generator, Sponsored Display remarketing, Amazon DSP, and richer Brand Store education. Amazon Marketing Cloud and Amazon Marketing Stream helped identify high-value conversion paths and reallocate spend toward the strongest keywords and competitor targets. By sequencing growth from specialist subcategories into more competitive searches, the partners helped Rosy Soil substantially expand revenue, attract new customers, improve advertising efficiency, and achieve a top-10 category ranking despite operating with fewer resources than its largest competitors.

Atom11 and Commercify360 helped Theater reverse a loss-making Amazon India business without attempting to outspend larger footwear brands. A three-stage Amazon DSP strategy connected discovery, consideration, and conversion: Performance+ surfaced new audiences, custom audiences focused delivery on shoppers browsing premium competitors, and AMC-based bid boosts reengaged those shoppers with sponsored ads video. Geographic targeting reflected India’s different regional seasons, while Amazon Marketing Stream revealed stronger purchasing activity near the end of each month, allowing budgets to follow that demand. By combining regional, seasonal, and audience insights, the partners moved Theater from negative to positive contribution margin, strengthened conversion and advertising efficiency, and helped the brand enter the category’s leading ranks. The campaign gave Theater a sustainable reason to remain and continue growing on Amazon.

GROOVE helped VITAS reclaim leadership in Amazon Japan’s athlete-focused multivitamin category after a lower-priced competitor displaced the brand during a major shopping event. With only a short period before Black Friday, GROOVE used Amazon Marketing Cloud and its GAI-NEXT workflow to replace a lower-funnel defense strategy with a precision full-funnel model. Cross-account analysis identified Twitch as the highest-affinity awareness channel to deliver new customer audiences. Amazon DSP campaign structures prioritized the strongest performing placements, and Performance+ supported areas that explicit rules could not fully optimize. During Black Friday, Sponsored Ads and remarketing captured demand generated earlier in the journey. The strategy helped VITAS restore profitability, attract more new customers, and regain the No. 1 category position without attempting to match its competitor’s advertising budget or discounting.

Hector helped Episoft compete against heavily funded digital-first and legacy brands in one of Amazon India’s most competitive beauty categories. Instead of joining an inefficient battle for top-of-search placements, Hector began with Amazon DSP-led brand building and gradually rebalanced investment toward sponsored ads as demand increased. Performance+ optimized programmatic bidding, AMC audiences supported high-intent remarketing, and Hector’s proprietary technology used Amazon Ads API and Amazon Marketing Stream signals for automated bidding, placement management, and dayparting. This approach helped the brand reduce its dependence on advertising, strengthen organic sales, and move into a leading category position. By creating demand before capturing it, Hector enabled a resource-constrained challenger to compete through strategy and automation rather than budget scale.

B2MARKETPLACE helped Delta Cafés compete in Spain against brands with substantially larger budgets by using Amazon Marketing Cloud to diagnose where existing spend was being wasted and where untapped demand actually existed. The analysis showed that existing Amazon DSP activity was recirculating current customers and that Delta lacked visibility across high-volume generic searches. Investment shifted toward whole-bean coffee and coffee machines, supported by Prime Video, online video, AMC-defined audiences, Performance+, sponsored ads, and proprietary Smart Bidding technology. The connected system introduced new audiences, reengaged audiences showing consideration signals, and captured conversion without increasing waste. By focusing investment where it could create new demand rather than simply recapture existing buyers, B2MARKETPLACE helped Delta grow sales, increase new-to-brand acquisition, and gain share significantly faster than the wider coffee category.

Amerge, Powered by Podean, helped RoC Skincare rebuild its Amazon EU presence in a premium beauty category dominated by well-known brands. The strategy combined a ground-up product-detail-page overhaul with a proprietary AI ASIN Registry that categorized keywords by intent and stock status. Interactive Prime Video ads introduced RoC to audiences with strong category affinity, while Amazon Marketing Cloud was used to measure the video-to-conversion effect and Performance+ optimized customer acquisition, remarketing, and retention. Bespoke launch plans across Sponsored Ads supported new products including the Eye Balm Stick, Lip Volumizer, and Firming Stick. This coordinated approach helped RoC attract significantly more new-to-brand customers, establish the Eye Balm Stick as a leading product, and generate strong growth across the UK, Germany, France, Italy, and Spain—creating a repeatable model for pan-European category expansion.

Unicorn Orange helped Rude Health grow across almond, coconut, and oat milk despite competing with brands that had much larger advertising budgets. Brand Metrics and Ads Planner identified declining branded interest and a significant untapped awareness opportunity, leading to a connected sponsored ads and Amazon DSP strategy. Amazon Marketing Cloud unified signals across channels, where frequency analysis established the exposure levels associated with stronger profitability. Amazon Ads Agent accelerated custom analysis, and Unicorn Orange’s Monte Carlo framework tested results against a no-DSP scenario. On a flat budget and without new creative or products, Rude Health increased category share across all three milk types, improved the efficiency of its media investment, and displaced larger competitors—demonstrating how advanced measurement and precise audience strategy could substitute for greater spending power.

Carat helped Kraft Heinz introduce its Mayonnaise-Style Sauces in Canada and expand consumer perceptions of Heinz beyond ketchup. Amazon Marketing Cloud revealed that audiences exposed to both video and display were substantially more likely to search, visit product pages, and purchase. Carat used Prime Video, Monday Night Hockey on Prime, Streaming TV, and Fire TV to build reach, followed by Amazon DSP display ads to deepen consideration and sponsored ads to capture demand. The connected campaign substantially increased branded interest, product engagement, purchase behavior, and new-to-brand acquisition. By replacing historically siloed media activity with sequenced touchpoints and unified measurement, Carat created a scalable full-funnel model in which upper-funnel awareness directly strengthened lower-funnel performance.

Channel Bakers helped XPPen overcome declining graphics-tablet traffic and an overreliance on lower-funnel audiences by building an Amazon Marketing Cloud-centered full-funnel growth engine. Prime Video, online video, and Alexa expanded awareness beyond category shoppers, while custom creative and Performance+ re-engaged exposed audiences across the open internet. AMC audiences supported segmented lower-funnel remarketing, with path analysis and media-mix modeling informing audience flow, creative sequencing, and budget allocation. The connected approach strengthened brand penetration, branded search, product consideration, and new-to-brand sales while improving conversion efficiency. By linking Prime Video, open-internet media, and on-Amazon conversion signals, Channel Bakers helped XPPen move from isolated campaign bursts to a repeatable, always-on framework for sustainable category growth.

Horizon Media helped Revlon connect celebrity-led storytelling with measurable sales across Amazon and major omnichannel retail partners. Streaming TV featuring Madelyn Cline built awareness, while online video, display, Sponsored Brands video, and sponsored ads supported audiences through consideration and purchase. Horizon used Amazon Marketing Cloud to map the cross-channel journey, Omnichannel Metrics to measure sales across retail partners, and Performance+ to optimize campaigns using real-time signals. Horizon’s NEON platform added incrementality analysis across the funnel. This integrated approach expanded reach, attracted substantial new-to-brand demand, and delivered strong growth both on Amazon and across the wider retail market. The results encouraged Revlon to scale its online-video investment and adopt an always-on framework for future product launches.

Intentwise helped Wind River Chimes move beyond saturated keyword advertising in a category where shoppers often discover products before actively searching. A three-tier Amazon DSP strategy introduced the brand to lifestyle and contextual audiences, re-engaged awareness-exposed shoppers during consideration, and used Performance+ and AMC to help convert pre-qualified audiences. An AMC-powered bid-boosting loop identified DSP-exposed shoppers returning to Sponsored Products and prioritized them at the moment of purchase intent. Amazon’s AI image tools also enabled rapid lifestyle-creative testing. The integrated strategy broadened awareness, improved the quality and cost efficiency of search traffic, and attracted a strong share of new-to-brand customers. By connecting Amazon DSP signals directly with sponsored ads bidding, Intentwise demonstrated how upper-funnel investment could make the entire advertising portfolio more effective.

Adyogi helped Raymond transform a search-led Amazon India strategy into a connected full-funnel growth engine. Amazon DSP expanded reach to shoppers beyond search, while Amazon Marketing Cloud path analysis identified discovery-led, high-intent, and lapsed-customer journeys. Sponsored ads captured conversion demand, and Adyogi’s Suka and Drona tools used Amazon Marketing Stream signals to identify strong cohorts, automate bidding, and concentrate spend during high-conversion periods. AMC showed that the strongest purchase paths combined display and search rather than relying on search alone. This coordinated approach improved brand visibility, product engagement, customer acquisition, and total return on investment, helping Raymond meet its ambitious growth objective while building a more sustainable category presence.

NuvoRetail helped Barry Callebaut create demand for premium baking chocolate on Amazon India, where their brands Callebaut and Van Houten Professional launched with no prior Amazon awareness. A four-wave strategy used Amazon DSP and Brand+ to establish differentiated propositions, Sponsored Brands and video to build consideration, Performance+ and sponsored ads to convert engaged shoppers, and retention campaigns to encourage repeat purchase. Amazon Marketing Cloud connected each wave, revealing how DSP exposure contributed to purchase and identifying cross-sell opportunities between products. The campaign expanded awareness, product-detail engagement, sales, and repeat purchasing. Multiple products reached bestseller positions, including one at No. 2, helping Barry Callebaut move from no prior Amazon presence to a leading position in the premium baking-chocolate category.

SellerCircle helped Krishna’s Herbal & Ayurveda rebuild its Amazon presence after the brand had prioritized other media channels. Amazon Marketing Cloud analysis showed that the strongest conversion paths involved multiple exposures across Streaming TV, Amazon DSP, Sponsored Brands video, Sponsored Display, and Sponsored Products. SellerCircle transformed those insights into tailored audience cohorts, while AI-assisted optimization and Amazon Marketing Stream automated bidding, pacing, and dayparting. The connected strategy substantially increased brand discovery, product-detail engagement, new-to-brand acquisition, and repeat purchasing. By treating Amazon as a complete customer journey rather than only a conversion endpoint, SellerCircle helped the brand reach the No. 1 bestseller position in Amazon India’s Women’s Health category.

Luzern Ecommerce helped Optibac Probiotics rebuild demand in a competitive category where awareness audiences were declining and lower-funnel media had reached its limits. Prime Video, Fire TV, premium open-internet inventory, Brand+, and Performance+ introduced the brand to new audiences before the January category peak. Amazon Marketing Cloud acted as the orchestration layer, identifying journey drop-offs, informing audience sequencing and recency controls, and connecting upper-funnel exposure with sponsored ads and Amazon DSP remarketing. The campaign increased brand discovery, product consideration, new-to-brand acquisition, repeat purchasing, and category share. By designing every touchpoint to strengthen the next, Luzern Ecommerce helped Optibac create lasting customer value rather than relying on short-term promotional conversion.

Amerge, Powered by Podean, helped Epson relaunch its premium projector range across Europe after a previous search-led approach failed to communicate the products’ cinema-grade value. Prime Video and Fire TV introduced Epson in environments aligned with home entertainment, while Amazon DSP, Sponsored Brands video, sponsored ads, and premium third-party inventory helped shoppers move from discovery to conversion. Performance+ scaled campaign efficiency, while Amerge, Powered by Podean's proprietary reporting measured total sales at the ASIN level. Amazon Marketing Cloud identified video-exposed audiences for remarketing and demonstrated the contribution of upper-funnel media. The campaign generated substantial pan-European reach, attracted a strong share of new-to-brand customers, and exceeded sales projections. This full-funnel approach helped reposition Epson from a brand associated primarily with printing into a credible leader in premium home entertainment.

Remazing helped OMRON manage its largest European Amazon relaunch while replacing established bestsellers that had accumulated years of visibility and trust. Streaming TV across Prime Video, Fire TV, and premium third-party inventory reached both existing and incremental audiences, while Amazon DSP banners and Sponsored Brands video supported consideration. Creative Agent accelerated localized asset production across five marketplaces, and Amazon Marketing Cloud shaped audience sequencing, frequency control, and high-intent audience creation. The integrated campaign strengthened awareness and brand preference throughout Europe, increased purchase rates above historical levels, and attracted significant new-to-brand demand. By combining Amazon-owned and premium third-party inventory, Remazing helped OMRON rebuild trust and create a sustainable foundation for its new product portfolio.

AdLabs helped Naked Nutrition overcome diminishing returns from search advertising and build a stronger new-customer acquisition engine. Amazon Marketing Cloud first-touch analysis identified Sponsored Brands video as a particularly effective way to reach new customers, while AMC and Search Query Performance reporting showed where branded spend could be reduced without sacrificing demand. AdLabs redirected investment toward Sponsored Brands video, Amazon DSP, custom AMC audiences, and cross-promotion for new product launches, unifying the campaign under the brand’s “Nutrition With Nothing To Hide” message. AdLabs’ AI integration enabled faster, natural-language analysis and campaign management across advertising products. The approach helped Naked Nutrition grow ad-attributed and organic sales, expand new-customer acquisition, and successfully introduce products across multiple new categories while maintaining efficiency.

BASE helped TRIP connect Prime Day awareness, consideration, conversion, and cross-channel measurement through a unified “Content-to-Commerce” framework. Amazon Ad Tag brought first-party activity from TRIP’s direct-to-consumer website into Amazon Marketing Cloud and Amazon DSP, enabling audience suppression, cross-sell remarketing, and omnichannel path analysis. Prime Video introduced the brand to new audiences, Amazon DSP and Sponsored Brands video reached shoppers already familiar with the brand, and Sponsored Products bid multipliers prioritized high-intent category searches. By connecting Amazon and direct-to-consumer activity within one measurement framework, BASE helped TRIP expand reach, increase product discovery, and attract a strong share of new-to-brand customers. The campaign established a repeatable model for understanding how content and media work together to drive commerce across channels.

The April helped Beauty of Joseon recover after supply disruptions caused its Eye Serum to lose its long-held bestseller position. Amazon Marketing Cloud RFM analysis revealed that a substantial share of the brand’s historical customer base had become inactive, making re-engagement as important as new-customer acquisition. Prime Video reconnected with dormant shoppers, Amazon DSP remarketed to audiences already reached through sponsored ads, and Performance+ extended reach beyond traditional search inventory. Together, these solutions created a connected journey from renewed brand awareness to conversion. The strategy helped reactivate customers, expand incremental reach, and restore momentum across the wider business. Most importantly, the Eye Serum reclaimed its category-leading position, demonstrating The April’s evolution from campaign execution partner to strategic growth architect for global K-beauty brands.

Shirofune and 読売アルスA（YOMIURI ARS_A）helped Hana Shinkumi Bank turn Amazon DSP into an efficient acquisition channel despite the advertiser having no direct Amazon purchase signals. 読売アルスA（YOMIURI ARS_A) led strategy and execution, while Shirofune automated operations and analyzed performance across Amazon DSP and multiple search platforms. When contextual audience strategy produced no applications, Shirofune's cross-channel analysis identified queries signaling investment intent. 読売アルスA（YOMIURI ARS_A）then reasoned that the same audience could be reached on Amazon through finance-adjacent products like investment books, and shifted Amazon DSP delivery to those ASINs. The revised approach transformed Amazon DSP from an unproven experiment into one of the advertiser’s most efficient acquisition channels. Together, the partners created a repeatable search-to-ASIN methodology that neither could have developed or operated independently.

Tinuiti and Skai helped eos enter the body-mist category with no existing share and an ambitious awareness goal. Tinuiti designed the media, audience, and keyword strategy, balancing search and Amazon DSP while using Amazon Marketing Cloud to distinguish new-to-brand acquisition from cross-shopping by existing eos customers. Skai provided automated budget allocation, AI-powered dayparting based on Amazon Marketing Stream, and incrementality measurement that connected Amazon results to investments including eos’ Super Bowl commercial. This collaboration enabled a combination of category expertise and speed-to-market capabilities that neither partner could have delivered on their own. The campaign quickly expanded share of voice, exceeded sales expectations, and demonstrated that the Super Bowl activity generated incremental Amazon demand rather than simply shifting existing purchases. The hero product reached the No. 1 bestseller position, validating the strength of the partners’ combined strategy and technology.

Xnurta and CA Fortune helped Bumble Bee Foods launch Snackers, a single-serve flavored tuna line designed to attract younger consumers without cannibalizing the brand’s existing portfolio. CA Fortune brought retail and creative expertise to distinguish the product’s use case and keyword strategy, while Xnurta applied AI-powered optimization and Amazon Marketing Cloud analysis to identify audiences, measure new-to-brand acquisition, and confirm that Snackers was generating incremental purchases rather than substituting existing Bumble Bee lines. The launch exceeded its efficiency and conversion goals, established a strong repeat-purchase cohort, and made Snackers a top-10 tuna ASIN—becoming one of Bumble Bee’s most successful product launches.

BlueMedia helped Air China expand its overseas digital reach after core audiences on traditional conversion channels had begun to plateau. Using Amazon Marketing Cloud as the campaign’s intelligence hub, the team combined first-party and Amazon signals to identify audiences interested in Chinese culture, cross-border travel, and destinations in China. Amazon-owned media and premium open-internet inventory supported brand awareness, engagement, and conversion across key international markets, while Performance+ dynamically optimized bids, budgets, and inventory combinations. The campaign expanded incremental reach while improving acquisition efficiency, demonstrating how a travel brand not sold on Amazon could use Amazon’s programmatic capabilities to connect cultural-event marketing with measurable business outcomes across multiple countries.

Gigi and Code3 helped Nordic Naturals replace restrictive audience segments with a context-led programmatic strategy centered on live sports. Amazon Marketing Cloud analysis identified live sports as a strong new-to-brand driver, leading to a programmatic guaranteed activation through Amazon Publisher Cloud that combined first-party and Amazon signals to select relevant inventory. Further AMC analysis shaped frequency, attribution windows, remarketing audiences, and Performance+ objectives across the funnel. The resulting campaign increased branded search, product engagement, purchase behavior, and new-to-brand efficiency while reducing media costs. By using context rather than narrow audience overlays as the foundation for reach, Gigi and Code3 helped Nordic Naturals significantly exceed its growth objective and created a connected optimization framework designed to extend across the brand's newer product pillars.

Ovative Group helped Nature’s Recipe test whether Performance+ could unlock incremental demand beyond its established Amazon DSP audiences. A controlled framework divided investment between Performance+ and always-on consideration, remarketing, and retention campaigns. Amazon Marketing Cloud overlap analysis confirmed that Performance+ was reaching largely additive audiences, while audience decomposition and efficiency analysis guided budget shifts across the funnel. The strategy increased product sales despite lower overall spend, while Performance+ delivered stronger returns than the brand’s existing campaign structure. New-to-brand acquisition and Subscribe & Save enrollment also grew, demonstrating that AI-led audience expansion could improve both immediate performance and long-term customer value. The resulting framework gave Nature’s Recipe a repeatable way to test and scale programmatic innovation without sacrificing measurement rigor.

Pacvue helped Madison Reed acquire new customers while proving the value of upper-funnel investment beyond last-touch attribution. First-party customer signals entered Amazon Marketing Cloud through Ads Data Manager, enabling high-value acquisition audiences and suppression of existing customer-audiences across Amazon and open-internet inventory. An interactive Prime Video pilot introduced the brand to in-market shoppers, while AMC multi-touch and overlap analysis measured its contribution to search, product-page activity, and purchase. Performance+ was tested against standard display campaigns under comparable conditions, delivering stronger returns. The campaign showed that full-funnel exposure substantially increased branded search, product consideration, and purchase behavior, while Brand Lift studies confirmed strong gains in awareness and consideration. This gave Madison Reed a defensible framework for sustained upper-funnel investment.

PMG helped Stella & Chewy's move from volume-led growth to more profitable growth in a competitive freeze-dried pet food category. As competition intensified, PMG used Amazon Marketing Cloud to identify which products drove acquisition, which drove repeat purchase, and how long-term customer value differed by category and acquisition month, then set margin-based acquisition cost targets against those findings. Custom AMC audiences separated acquisition and retention cohorts, and a full-funnel structure across Streaming TV, online video, display, and sponsored ads aligned investment and merchandising to customer stages across the funnel while bid modifiers kept acquisition and loyalty campaigns from competing with each other. Performance+ then extended reach across Amazon and open internet, optimizing inventory automatically. Revenue grew faster than the category, acquisition costs fell 25%, new-to-brand customers rose 42%, and repeat purchasers grew 50%.

Quartile helped Honeysticks scale across multiple global marketplaces by recognizing that consumers bought the same premium children’s art products for different reasons in different countries. Amazon Marketing Cloud analysis identified distinct audiences in each locale: clean-living shoppers in the U.S., families and new parents in Canada, book and entertainment shoppers in the UK, and life-stage audiences in Australia. Quartile then adapted campaign structure, keywords, and audience investment to local behavior while maintaining a consistent global brand. AMC audiences outperformed standard campaign structures, helping Honeysticks increase sales and new-to-brand acquisition across established regions while efficiently launching new European marketplaces. By focusing on why shoppers buy rather than simply where they buy, Quartile created a repeatable framework for behavior-led international expansion.

SparkX helped Mammotion expand its premium robotic-mower business in Germany and France by localizing around consumer behavior rather than language alone. Amazon Marketing Cloud insights showed that audiences responded to different feature emphases by country — engineering, reliability, and maintenance in Germany; garden protection and appearance in France. SparkX translated those differences into market-specific creative and distinct full-funnel strategies: a longer trust-building journey in Germany and a more visual, conversion-focused path in France. Performance+ optimized audiences and bids, while localized remarketing windows improved efficiency. The strategy generated stronger engagement than generic campaigns, attracted a high share of new-to-brand customers, and helped Mammotion become a category leader in Germany — creating a repeatable model for future European expansion.

ZBANX helped Creality localize its marketing for premium laser engravers across markets where buyer motivations and content preferences differed substantially. Amazon Marketing Cloud insights showed that audiences responded to different selling points by location: price and reviews in the U.S., brand trust and craftsmanship in Japan, technical specifications in Germany, and premium visual presentation in the Middle East. ZBANX adapted audience strategy, messaging, and funnel design accordingly, while Performance+ accelerated optimization and AMC identified the touchpoints associated with purchase. This localized approach strengthened branded search, new-to-brand acquisition, return on advertising spend, and customer-acquisition efficiency across international marketplaces. The same framework was subsequently applied to another product launch, demonstrating that localization could become a scalable global growth system rather than a one-time campaign tactic.

Aakaar AI helped CC Supplements replace disconnected optimization tools with a multi-agent system that considers advertising performance, product relevance, inventory, and past decisions together. Its bidding, inventory, negative-targeting, placement, and dayparting agents combined Amazon Ads API, Amazon Marketing Stream, Selling Partner API, and Amazon Marketing Cloud signals through a shared context graph. The system used inventory levels to prevent aggressive bidding ahead of stockouts and evaluated search-term relevance before waste accumulated. This coordinated approach substantially reduced irrelevant spend while increasing total and organic sales, attracting more new-to-brand customers, and improving repeat purchasing. By giving each automated decision business context rather than relying on isolated performance signals, Aakaar AI helped an already efficient advertiser achieve more sustainable growth.

SellerMate AI helped Rubigo Store manage hundreds of Sponsored Products campaigns with a multi-agent system built to act on hourly rather than daily advertising signals. Specialized AI agents used Amazon Marketing Stream and Amazon Ads API signals to identify underbid high-conversion campaigns, isolate meaningful wasted spend, and determine when conversions occurred during the day. Recommendations were schema-validated and presented for advertiser approval before execution. The system helped Rubigo Store substantially increase weekly advertising sales and order volume while improving efficiency as spend scaled. SellerMate’s MCP Server also extends conversational Amazon Ads analysis and action into external AI environments, creating a scalable way for advertisers and agencies to manage complex accounts without relying on manual campaign-by-campaign review.

领星LINGXING developed ASIN Journey Intelligence to help cross-border sellers make advertising decisions according to each product’s lifecycle rather than relying on campaign averages or experience alone. The system classifies ASINs as new, growing, or mature, compares them with category and tenure benchmarks, and uses an LLM recommendation engine to suggest changes across bids, budgets, keywords, listings, and inventory. For Lamicall’s expansion into Germany, the technology exposed performance gaps that were difficult to evaluate using North American assumptions. By translating lifecycle intelligence into prioritized actions, 领星LINGXING helped the advertiser significantly reduce analysis time, improve advertising returns, and grow ad-attributed sales—demonstrating how the same approach could support sellers across categories and international marketplaces.