Welcome to the Amazon Ads Partner Awards

Congratulations to our 2022 Amazon Ads Partner Awards winners

All year, Amazon Ads partners innovate on behalf of their clients’ brands. Now, it’s time to share and celebrate their great work.


Amazon Ads partners create and engineer new worlds of experience to help advertisers bring their stories to life in the Amazon store, and all that great work deserves recognition.

That’s why we’re thrilled to announce that 2023 marks the return of the Partner Awards, a program that honors and celebrates the bold and creative work that partners continue to deliver for their clients. Recognizing visionary campaigns, the awards highlights Amazon Ads partners’ tactical and technological acumen across our suite of Amazon Ads products. It’s a way for agencies and solution providers to show what’s possible with advertising excellence.

What does it mean to win an award?

These awards represent a space for partners to tell their latest success story and are a way for Amazon Ads to highlight the exceptional work that partners have created for their advertiser clients and Amazon customers.

Some perks that award-winning partners enjoy include:


Earning recognition from Amazon Ads by publicly sharing finalist or award-winner status with a physical and digital trophy


Gaining visibility through Amazon Ads marketing channels, including the blog, homepage, dedicated emails, and social media


An invitation for finalists to celebrate at the Partner Awards ceremonial gala

Business development

Showcasing your success by gaining access to additional business development opportunities such as events, case studies, and webinars

How it works

The Amazon Ads Partner Awards recognizes partners who are registered within the Amazon Ads Partner Network and who have brought creativity, innovation, and excellence to their advertising clients. Applications for the 2023 Partner Awards will open in May. To apply, you will be required to complete the 2023 Partner Awards application, detailing how your company achieved specified goals and drove advertising success on behalf of a client (advertiser). Submit your best work to be reviewed by our panel of judges to select this year’s award winners, depending on the category for which you are applying.

The judging process examines every aspect of a campaign, from concept and application to results. This year’s judges include a mix of independent third parties from the industry and internal experts at Amazon. Judges are looking for entries that are inspired, impactful, and effective.

Winners will be announced at the Partner Awards gala in October. All finalists of the 2023 Partner Awards will be invited to attend the awards gala to enjoy an evening of celebration, networking, and fun.

See below for some key dates.

Stay tuned for additional information on how to apply.

Entries open


Entries close


Finalists announced


Winners announced


2023 Partner Award Categories

In 2023, we are pleased to announce that the Amazon Ads Partner Awards will return to spotlight the outstanding work that Amazon Ads advanced or verified partners have delivered for their clients over the past year.

The 2023 awards will feature a few new categories, with an expanded set of eligible countries, providing partners globally with the opportunity to apply and gain recognition.

We are looking forward to continuing to share and celebrate creative and innovative campaigns that Amazon Ads partners deliver for their advertising clients.

Stay tuned for additional information on this year’s categories and details on how to apply.

2021 and 2022 winners and finalists

Congratulations to all our Partner Awards winners!

View winning case studies to hear about their campaigns.

In 2021, we launched the Amazon Ads Partner Awards. In 2021 and 2022, partners had the opportunity to apply across four award categories. In 2021, entries were open to partners who had developed a client campaign or a technology solution that drove impact for a client advertising in the UK within the past year, and in 2022, this was expanded to include the US.

Brand-Building Award

This award recognized a partner who utilized the suite of Amazon Ads brand-building products to help their client tell an engaging brand story, accelerate brand growth, and foster more meaningful customer connections.

2022 Winner and Finalists

Winner – UK


Awarded to EssenceMediacom for their full-funnel seasonal campaign with Coca-Cola, which used multiple Amazon touchpoints to expand Coca-Cola’s reach and brand equity, delighting festive season audiences, and exceeding the client’s reach objective by 45%.1

Winner – US

Marshall Associates

Awarded to Marshall Associates for their successful full-funnel strategy, which paired creative assets and media strategy with impactful messaging across sponsored ads and Amazon DSP to help Active Skin Repair reach more health-conscious shoppers and achieve record total sales figures (+66% increase in YoY ordered product sales).2

Winner – US

Team One

Awarded to Team One for their innovative Amazon Ads multichannel campaign, which used Streaming TV ads, a livestream game on Twitch, audio ads, and display ads on IMDb to increase brand engagement and awareness for their all-new Lexus NX SUV page by 187% YoY.3

2021 Winner and Finalists

Winner – UK

Amerge Ltd.

Awarded to Amerge for delivering a full end-to-end branding strategy for the WaterWipes biodegradable launch campaign, which resulted in rapid brand lift for the baby wipes brand.

Performance Growth Award

This award recognizes partners who leveraged Amazon Ads products to help their clients reach and engage shoppers across the customer journey and achieve substantial performance growth.

2022 Winner and Finalists

Winner – UK


Awarded to Media.Monks for their partnership with Philips DA UK, Media.Monks launched a full-funnel Amazon DSP media buying strategy that helped grow Philips DA UK’s revenue on Amazon beyond their goal of 50% YoY.4

Winner – US

Global Overview

Awarded to Global Overview for their partnership with supplement brand Tru Niagen. Global Overview developed an omnichannel strategy that resulted in a 61% increase of monthly new-to-brand shoppers and a 170% increase in subscribe and save (SNS) subscriptions.5

2021 Winner and Finalists

Winner – UK

Vyper Global

Awarded to Vyper Global for their work with teeth-whitening brand Smile Science Harley Street, which helped the dental cosmetics company grow on Amazon.co.uk and achieved new sales highs for the brand.

Scaled Technology Award

This award recognizes partners who leveraged the Amazon Ads API to develop innovative technologies that create efficiencies and helped their clients scale quickly and expand into new regions around the globe.

2022 Winner and Finalists

Winner – UK

Merkle and Pacvue

Awarded to collaborating partners Merkle and Pacvue for leveraging their innovative technology to help speed up client Cisco’s ad campaign optimization and increase their return on ad spend (ROAS) by 22% across five countries.6

Winner – US


Awarded to Quartile for their three-phased, AI-powered strategy, which helped client Restaurantware achieve a 3x increase in sales and sharpen their presence in the Home and Kitchen category in the Amazon store.7

2021 Winner and Finalists

Winner – UK

Amerge Ltd.

Awarded to Amerge for their holistic technology, which combined the best of Amazon Ads API, the Vendor API, and Selling Partner API to help drive global growth for their client Joseph Joseph.

Innovation Award

This award recognizes partners who demonstrated entirely new ways of thinking, by developing innovative features or services that solved a client need and drove measurable results.

2022 Winner and Finalists

Winner – UK

Amerge Ltd.

Awarded to Amerge for their unified product database that produces ASIN-level total ROAS, which helped gaming company HyperX optimize their ad spend and overachieve their initial goal of 30% month-over-month total sales in most countries.8

Winner – US

Amerge Ltd.

Awarded to Amerge Ltd. for their bespoke Kindle Direct Publishing (KDP) cloud solution to help book publisher Loft Troll develop an overall view of ad campaign performance, automate manual processes, and craft a multilayered strategy to reach new audiences, resulting in a monthly ROI between 146% and 213%.9

2021 Winner and Finalists

Winner – UK


Awarded to Nozzle for the launch of their Customer Analytics Tool and the success that their new innovation drove for client Buddy and Lola.

We look forward to welcoming many new partners into our Partner Network in 2023. Learn more about Amazon Ads Partner Network to find a partner or become one, and view the partners winning their awards at the 2022 Gala.

1 Mediacom, UK, 11/22/21 - 12/31/21. n= 28.9m unique reach
2 Marshall Associates, US, 01/01/22 - 06/15/22. n= 43 Million Impressions, 97K Detail Page Views
3 Team One, US, 3/1/22 – 10/4/22. n= 31.9MM unique users and Twitch benchmarks: Total Views, Total Unique Viewers, Peak Concurrent Viewers, Minutes Watched'
4 Media.Monks, UK, Germany, France, Spain, Italy, Netherlands, Sweden, 1/6/21 - 1/6/22. n= 250-270MM users
5 Global Overview, DSP for this client in CA, DE and UK, but this submission was based off US, 1/1/22-4/30/22, n= [<DS>] Cumulative Reach 1/1/22-4/30/22 across all DSP/STV campaigns = 15,026,298
6 Merkle and Pacvue , UK, DE, FR, IT, ES, 5/2/21 - 7/31/21. n= Impressions 75,300,489 and clicks 89,785
7 Quartile, US, 10/01/21 - 12/31/21. n= 493,790 reach
8 Amerge, UK, DE, FR, IT, ES, 03/01/22 - 3/31/22. n= UK 2,075,203 / DE 3,533,192 / FR 1,399,483 / IT 981,588 / ES 1,223,641 DSP Cumulative Reach
9 Amerge, US, 01/04/22 - 03/31/22. N= 1,039,109 DSP Cumulative Reach

The case studies, insights, figures, results, and other data presented here were based on the extraordinary performance of the winning campaigns featured in the 2022 Amazon Ads Partner Awards. The information provided is intended as observation and commentary, not as a recommendation or advice. Past performance is not a guarantee of future performance.


When will 2023 categories be announced?
  • Categories will be announced in April 2023.
What is the criteria to enter in 2023?
  • The Amazon Ads partner must have achieved advanced or verified partner status by Amazon Ads to enter the Partner Awards.
  • The advertiser you feature in your case study example must be linked to your company within your Partner Network account.
  • Submission(s) must demonstrate a client campaign that drove impact for your client advertising over the past year (from May 2022 to April 2023).
  • Your client may be a vendor, seller, or a non-endemic advertiser, and can be based anywhere in the world. However, they must be advertising in the country you’re applying for to be considered for an award.
  • Submit an application that demonstrated a successful campaign delivered in either the Americas, EMEA and APAC.
  • Agree to the terms and conditions of the program.
When will the application period be for the 2023 Partner Awards?

May through June 2023. Specific dates to be confirmed shortly.

What is the judging process?

Judging follows a two-step process: First, our preliminary round of judges read and pre-score all entry forms, considering any supporting materials submitted. All judges’ pre-scores are then combined, and the highest scoring entries will advance to our executive judging round. In the second judging round, judges will review, score, and discuss short-listed entries to determine finalists and winners.

How will my application be judged?

Every Amazon Ads partner who entered the awards was judged purely on the contents of their entry files and graded against other submissions within the same award category and region. Judges utilized the criteria below to score entries. The list below is not a hierarchical list, and the judging panel may attribute a different weight to each criterion.

  • Quality of entry: Was the entry clear, descriptive, and informative?
  • Level of difficulty of the challenge or problem that the entrant solved for
  • Innovation in the entrant’s advertising approach
  • How the approach demonstrates excellence with Amazon Ads products
  • Results delivered base on the client’s objectives
  • Customer obsession and overall business impact
What do the finalists and winners receive?

In addition to being spotlighted through Amazon Ads marketing channels, finalists and winners will receive a physical and digital trophy. Winners may also be considered for additional Amazon Ads marketing opportunities throughout the year.

How may Amazon use the information I provide in my award application?

We will use the information to assess your submission and determine winners. We may also use submissions to exemplify Amazon Ads success in future marketing materials and for other purposes.