Measurement and analytics

Rapid retail analytics

Retail analytics, now in near real-time

With rapid retail analytics, Amazon Ads is providing the “last hour’s insights” within minutes, enabling holistic optimization of Amazon Ads campaigns joined with retail performance metrics.

How does rapid retail analytics work?

Rapid retail analytics can be accessed through the Selling Partner API via reports and notifications endpoints. The Selling Partner API is available from Amazon and will require approval and developer resources for access, as well as building an API integration. Once integrated to the Selling Partner API, you can ingest the metrics as a report or have messages pushed programmatically to an AWS destination.

Why should I use rapid retail analytics?

Through rapid retail analytics, you can programmatically access a wealth of information that helps inform your advertising strategy, all on an hourly basis. You can access the following information:



Success metrics fall into two categories: industry standard (CTR, ROAS, DPVR, ATC, etc.) and ecommerce goals, which are unique to Amazon (DPVR, eCPDPV, SnS, etc.).



New-to-brand metrics are generated from first-time customers of your brand and help you understand ad-attributed purchases.



Gross and invalid traffic metrics enable reconciliation of Amazon DSP metrics with third-party metrics. Invalid traffic (IVT) metrics are nuanced and can be hard to interpret, so reconcile gross metrics before using IVT metrics to rule out measurement-related discrepancies.

Detail page view

Ordered units

Ordered revenue

Here are some ways customers use rapid retail analytics:

Actual vs. expected analysis

  • Measure hourly actual performance vs. expected performances, informing intraday updates
  • Ingest clients’ forecasts, compare to information provided through rapid retail analytics and develop budget changes to help clients reach goals


  • Schedule ads or change budgets based on expected hourly sales
  • Create a dayparting engine, inclusive of hour and date of sales

Trend analysis

  • Identify day-of-week, hour-of day insights
  • Develop “peak” hour notifications

Benefits of rapid retail analytics

icon of driving sales with a few clicks

Optimize Amazon Ads and retail performance

By monitoring hourly changes in traffic, sales, and inventory, you can better inform Amazon Ads campaign optimizations, such as increasing budget for ASINs during hours where sales performance is strongest. On the retail side, you can also ensure inventory is allocated at appropriate levels and optimized based on advertising performance.

icon for encourage informed buying decisions

Discover trends at the ASIN level

With near real-time sales metrics, you’ll have hourly insights into how shoppers engage with a brand at the ASIN level, including product detail page views, ordered units, and Amazon’s available inventory count. These insights can help inform advertising strategies at the product level.

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Obtain retail analytics faster

Obtain to the minute summarized retail analytics, shortly after the close of each hour. This can help drive intraday optimizations, such as increasing Amazon Ads bids by ASIN-level during hours of greater performance.


Where are rapid retail analytics available?

Rapid retail analytics are available globally, in all locales where the Selling Partner API is available.

North America
  • CA
  • MX
  • US
South America
  • BR
  • BE
  • DE
  • ES
  • FR
  • IT
  • NL
  • PL
  • SE
  • TR
  • UK
Middle East
  • EG
  • KSA
  • UAE
Asia Pacific
  • AU
  • IN
  • JP
  • SG
Who can benefit from rapid retail analytics?

Rapid retail analytics can be used by advertisers of any size, both sellers and vendors. Advertisers capable of consuming hourly metrics and making intra-day optimizations are likely to use this feature. Advertisers can also explore working with Amazon Ads partners who support this feature.

How do I access rapid retail analytics?

Rapid retail analytics can be accessed through the Selling Partner API for both reports and notifications.

What retail metrics are available?

The following retail metrics are available, in near real-time, broken out by hour of day:

  • Sales: By ordered units, ordered revenue and ASIN
  • Traffic reports: By detail page views (glance views) and ASIN
  • Inventory: By highly available inventory units and ASIN
What are the technical requirements?

You must have access to the Selling Partner API, and a developer resource, as rapid retail analytics is available through the Selling Partner API for reports.