Naturediet sought help from Acorn-i to obtain faster access to retail analytics to help inform their advertising and marketing decisions. They were also looking for more detailed insights, such as retail metrics, broken down by hour of day. Until now, retail analytics (such as vendor sales or vendor inventory reports) have taken, on average, approximately 72 hours to obtain, and have only been available at a daily cadence.
Acorn-i had recently begun testing rapid retail analytics to offer advertisers deeper analysis on the impact Amazon Ads campaigns have on total retail sales, by hour of day, through their proprietary technology solution, Ignite.
Amazon Ads created rapid retail analytics to providing access to near real-time retail analytics, helping advertisers improve advertising efficiency and operational decisions. With rapid retail analytics, Amazon Ads is providing the last hour’s insights within minutes, enabling holistic optimization of Amazon Ads campaigns joined with retail performance metrics. For example, an advertiser can now understand the number of ordered units and ordered revenue for their ASINs summarized by the hour, such as 7 a.m. to 8 a.m., 8 a.m. to 9 a.m., etc.
For Q1 2023, Acorn-i planned to use rapid retail analytics to help Naturediet understand on how audiences search, browse, and purchase products in Amazon’s store by hour of day. In addition, Acorn-i wanted to use this new information to help enhance their Ignite tool’s auto-optimization feature for Amazon Ads campaigns, helping Naturediet merge retail insights to campaign strategy, activation, and measurement decisions.