To help Zoom optimize their Amazon Ads strategy, DemandHelm helped surface opportunities for greater precision, uncovering insights that would help inform strategy. This would include both performance and retail insights, available at an hourly level, to inform intraday campaign optimizations. To do so, DemandHelm used information from both Amazon Marketing Stream and rapid retail analytics.
Amazon Ads performance insights are available at an hourly level through Amazon Marketing Stream, providing Zoom with an understanding of which hours of the day lead to the greatest sales, conversion rates, and ROAS. Rapid retail analytics provides the hourly retail information, enabling holistic optimization of Amazon Ads campaigns with retail performance metrics, such as ordered units and ordered revenue, summarized hourly, and by Amazon standard identification number (ASIN). With rapid retail analytics, DemandHelm can provide more holistic insights into Zoom’s performance in the Amazon store, including organic performance, with total orders, sales, and inventory metrics summarized hourly.