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Guide
Brand launch is a process of introducing your brand’s story, value, and products or services to potential customers. For an effective brand launch, use a combination of marketing tactics and ad solutions to help customers discover your business.
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Whether you’re just starting out your business or creating a new one, how you launch your brand to consumers can have a big impact on your business’s growth and your customers’ perceptions.
Depending on your marketing goals, your brand launch can be modest in size, starting with launching across a few digital channels or be grander in nature—with an expansive marketing plan that covers digital and physical activations. In this guide, you’ll learn the basics about how to launch a brand, why it’s important, and what are some brand-building techniques.
A brand launch is the process of introducing your business to the world. A successful launch involves your brand having clear business goals, an understanding of customers, knowledge of your industry like how your business shows up among your competitors, and a solid brand message and marketing strategy.
During your brand launch, you have an opportunity to decide how you want audiences to experience your brand and how you’re positioning your business in the marketplace. You do this through your brand messaging and by communicating your core values.
Ahead of any successful brand launch, there’s some prework that needs to be done. During this pre-launch stage, your brand should identify which consumers might be interested in your products, what value your brand or product brings to the industry, how you communicate that value proposition through your creative assets and messaging, and how much marketing budget you’re allocating to your launch campaign. The pre-launch stage is also a great time to test and learn which digital or social channels could best support your brand’s marketing needs.
Building a brand launch strategy requires research, planning, organization, and implementation. For a success launch, brand leaders will identify their audience, understand their industry, know what problem they’re solving, solidify their brand messaging, and outline their launch goals. Below is a list of tips to consider when launching a brand for the first time.
Once you’ve done of your prep work, finalized your assets, and developed your campaign messaging, you’re ready to launch your brand.
There are a lot of benefits to launching a new brand, but in order to do it successfully, you should try to avoid any confusion that might lead to launch complications or even failure. According to Harvard Business School professor Clayton Christensen, about 30,000 new products launch each year, and 95% of them fail. 4 Here’s a list of some useful tips:
Creating a new brand is a tremendous achievement, and there are plenty of tools and products to help you make your initial debut to customers as successful as possible. Ad products like Sponsored Display and Amazon DSP can help your brand reach relevant customers wherever they spend time so that you can build brand awareness and consideration. Amazon Ads can help you reach engaged consumers in a transparent and measurable way. By creating a comprehensive launch plan, building a marketing strategy, and investing in your campaigns, there’s nothing stopping you from launching your new brand.
If you have limited experience, contact us to request services managed by Amazon Ads. Budget minimums apply.
1 “Video Marketing Statistics 2023,” Wyzowl, US, 2022
2-3 Ascend2 and Brightcove, US, 2022
4 “Common Mistakes That Can Lead to Product Failure,” Business.com, US, March 2023