Unlock the key to seasonal success

The holidays are the perfect time to showcase your business and connect with customers. Discover how to create captivating holiday campaigns that inspire joy, drive growth, and leave a lasting impression.

Get started with holiday planning

From Diwali to New Year’s, the holidays are filled with shoppers looking for gifts, decorations, hosting supplies, and more. To help you tap into this festive shopping season and reach more shoppers, explore our guides.

Retail holiday calendar: Key global shopping events

Kick off your holiday plans by bookmarking the biggest shopping moments of the year.

Make the most of the holiday shopping season with these performance-boosting tips

Dive into our holiday marketing tips and learn how to connect your brand with new and existing customers.

Six successful holiday ad campaigns from Amazon Ads customers

Whether you’re running a sponsored ads campaign as an author or a small or medium-sized business, this guide will teach you three easy ways to help increase seasonal sales.

Create meaningful connections with holiday shoppers

How brands can show value to consumers during the holidays

Hear from an omnichannel marketing expert on how brands can connect with shoppers during this busy period.

Learn how retail tentpole moments can deliver year-round results

Interested in driving year-round business results? Retail moments and holidays, like Black Friday and Cyber Monday, can be the keys to your success.

Build a strong holiday marketing strategy

Head to Amazon Ads Academy to learn how to use our products and solutions to help grow your business before, during, and after the shopping season.

Start celebrating early for the holiday season

4 ways to get into the spooky spirit with Halloween advertising

Halloween is an exciting time for brands to connect with customers and get in on the fun and frights.

Advertising tips and examples for El Buen Fin

El Buen Fin is celebrated in Mexico, an unofficial counterpart to Black Friday in the U.S.

Thanksgiving advertising ideas that customers will gobble up

Thanksgiving weekend is one of the busiest shopping periods of the year—both in the U.S. and internationally.

Ready to launch your holiday marketing campaign?

Sign up for Amazon Ads to unlock your business’s potential this holiday season.

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FAQs

What is holiday marketing?

Holiday marketing consists of ads and campaigns that reach holiday shoppers before, during, and after major holidays or big events.

When is the holiday season?

October is the unofficial start of the holiday season. Across the globe, celebrations for holidays including Diwali start as early as October, and holidays including Lunar New Year last through February.

What are the key seasonal and cultural events marketers should prioritize?

The biggest holidays for marketing and advertising depend on your location and audience. Some popular holidays and events include Diwali, Halloween, Thanksgiving, Black Friday, Cyber Monday, El Buen Fin, White Friday, Hanukkah, Christmas, Boxing Day, New Year’s Day, Easter, Golden Week, and Mother’s Day.

Why should I begin my holiday marketing campaign early?

Start planning your holiday marketing campaign early to get ahead of the rush of seasonal advertising that happens during the end of the year. To start, the back-to-school marketing period begins in August and continues through September, leading right into the holiday season. And remember, even though it’s good to start raising awareness early, shopping also continues right through the holiday season.