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Guide
Start using Amazon Ads to display your products and create campaigns.
If you have limited experience, get in touch to request services managed by Amazon Ads. Budget minimums apply.
Our ad solutions can help you reach shoppers at key moments with engaging campaigns for businesses of any size and budget.
Advertiser audiences provide advertisers a way of incorporating their existing audiences into their Amazon Ad campaigns to drive relevance. Advertisers can transfer audience information from multiple sources to be used in their media strategies, including advertiser hashed audiences.
Advertiser hashed audiences can be leveraged by all advertisers, including those whose products or services aren’t sold on Amazon.com. Hashed audiences can be applied to any Amazon Ads campaign at no additional cost.
This self-service solution provides accuracy and reach in all stages of a full-funnel marketing campaign. Advertiser hashed audiences can help advertisers:
To create an advertiser hashed audience, an advertiser (or agency on behalf of its client) must prepare their audience using a provided application that can be downloaded and used offline or manually by following documentation provided to prepare and hash their audience. The advertiser or agency then selects the hashed audience to be activated.