Tailored Landing Pages

Campaign Landing Pages offer rich flexibility for creating branded advertiser experiences on Amazon without the overhead and complexity of custom development. Landing pages can be tailored to meet your campaign’s unique objectives – for example:

  • A collection of videos that show off your product in action.
  • A page for a movie launch that allows customers to watch trailers, buy tickets, and see related products.
  • An in-depth editorial page with detailed content about a new product.

Tailored Landing Page Examples

NVIDIA Shield

NVIDIA Shield

In-depth information about a new product using a non-standard combination of hero images and video.

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Jaguar + Echo

Jaguar + Echo Command Performance

A co-branded page that highlights products enabling Amazon’s Echo devices to work with Jaguar vehicles.

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Seventh Generation

Seventh Generation

This page adopts the Seventh Generation brand language to offer an immersive editorial take on their featured products.

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Batman v. Superman

Batman v. Superman: Dawn of Justice

This page introduces an upcoming movie release with a subtly animated hero, and offers a quick way to find show times in the customer’s ZIP code.

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Tailored page components

Tailored Landing Pages can include any combination of Landing Page components, with the following page-level restrictions:

  • Tailored Landing Pages must use the same page layout for phone, tablet, and desktop users.
  • No more than 10 hero images may be added to a Tailored page.
  • No more than 5 videos may be added to a Tailored page.
  • No more than 5 galleries may be added to a Tailored page.
  • Only one tab component, with a maximum of 5 tabs, may be added to a Tailored page.
  • No more than 120 products or ASINs, total, may be added to a Tailored page.