What is market segmentation?
Reach audiences with relevant and meaningful ads that they are more likely to interact with.
Amazon Ads is back at CES
Join us in Las Vegas, January 5–7, 2023, for an Amazon Ads experience. Explore our hands-on demos at the Connections Hub, learn about ambient intelligence in our devices, and ride along with Alexa to personalize the automotive experience.
Let’s go places, together
Reach new customers with Amazon Ads
Launch your first campaign
These four e-learning courses will show you everything you need to get started.
Enhance your keyword strategy
Here are three tips to help you select the right keywords for your campaigns.
Optimize your campaigns
Understand the power of your brand impact with Amazon Ads measurement solutions.
Connect with audiences through streaming
With more content and viewing options than ever before, discover how these brands are engaging with their customers where they are.
Advertising 101
Explore these resources for beginners to learn how to best use Amazon Ads solutions.
Education and inspiration
Learn how Amazon Ads helps brands design advertising experiences that delight customers and deliver results.
Take a deep dive into our courses, webinars, case studies, guides, and research to enhance your advertising strategy.
Understand the latest trends in advertising today through nuanced reporting, in-depth profiles, industry analyses, and Q&As with business leaders.
Want to help grow your business? Browse our library of free courses for all levels of advertisers.
Amazon Ads FAQ
Welcome to Amazon Ads. To help you get started, we've answered some of the most frequently asked questions from beginners.
What is Amazon Ads?
Amazon Ads offers a range of products and information to help you achieve your advertising goals, for registered sellers, vendors, book vendors, Kindle Direct Publishing (KDP) authors, app developers, and/or agencies (refer to each product's page for eligibility criteria). With our insights, reach, and premium entertainment properties from music to streaming, you can connect with the right audiences in the right places, both on and off Amazon.
How does Amazon Ads work?
To get started with self-service advertising products, including Sponsored Products, Sponsored Brands, Sponsored Display, and Stores, visit the Register page and choose one of the options to enroll.
Display ads, video ads, and ads run through the Amazon DSP can be managed independently or with an Amazon Ads account executive. Contact us to get started.
How do you optimize ads on Amazon?
Amazon Ads can help you optimize your campaigns and achieve advertising success. Find out more about our ad products, read our blog, take learning console courses, and dive deep in our insights library.