Case studies
Bedsure drives results with AMC audience-powered APC deal
Bedsure, in collaboration with Xmars agency, increased reach and sales among their desired audience, with the first-ever AMC audience-powered APC deal.
Amazon Publisher Cloud
Amazon Publisher Cloud (APC) enables advertisers on Amazon DSP to activate more efficient and effective campaigns, powered by exclusive signal collaboration between leading broadcasters and publishers with Amazon Ads. APC-generated deals are optimized to support durable campaign addressability, and improve customer experiences with more relevant advertising.
How does Amazon Publisher Cloud work?
Built on AWS Clean Rooms, APC is the only collaboration service that provides advertisers the ability to activate on signal-enhanced deals powered by publishers’ first-party data in concert with the billions of exclusive shopping, browsing, and streaming insights from Amazon Ads. For the first time, advertisers can activate campaigns based on how proprietary publisher signals overlap against in-market and affinity segments from Amazon Ads (e.g., pet food shoppers, health and fitness enthusiasts) to reach high-intent audiences at scale. APC-generated deals can be seamlessly activated across streaming TV and display publishers in Amazon DSP.
Who can use Amazon Publisher Cloud?
Advertisers and agencies on Amazon DSP can activate a portfolio of APC-curated supply today, or collaborate with integrated publishers of your choice to develop customized deals aligned to your campaign needs.
Why should I use Amazon Publisher Cloud?
APC helps you drive even greater precision on Amazon DSP by delivering more efficient campaign reach and relevancy. APC takes your brand even further on premium publishers’ websites and streaming TV apps, helping you reach in-market customers across CPG, auto, finance, and more. It’s the addressability you need to optimize your media investments.
Benefits of Amazon Publisher Cloud
Increased efficiency of programmatic media campaigns
Activate high-intent audiences at scale through APC-enabled deals with leading publishers, powered by their proprietary signals in concert with exclusive insights from Amazon Ads.
Scalable activation via secure signal collaboration
Powered by AWS Clean Rooms, APC builds secure bridges between advertisers and publishers, enabling scalable campaign activation across previously unaddressable supply on Amazon DSP.
Exclusive publisher collaborations
APC empowers buyers to select distinct Amazon Ads, Amazon Marketing Cloud (AMC), or custom first-party audiences, and surface them to collaborating publishers in APC to plan more effective and differentiated media campaigns.
Relevant reach across web and streaming TV
Connect with your desired audiences with confidence and efficiency across the world’s leading web and streaming TV publishers, without relying on historic or eroding ad identifiers.
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Register for Amazon DSP, if you don’t already have an account.
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Sign in to your account.
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Search for or filter by “APC” within inventory hub.
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Select from a menu of multi-publisher and 1:1 deals available to you on Amazon DSP.
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Apply the selected deal(s) to your desired line item(s) to get started.
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If you are interested in learning more about programmatic guaranteed deals on streaming TV, please contact your account manager for more information.
Where can I activate APC-optimized deals?
APC-enabled deals are available across premium publishers’ websites and streaming TV apps, and can be activated directly within inventory hub on Amazon DSP. Drive even greater precision with more efficient campaign reach and relevancy, powered by exclusive collaboration between Amazon Ads and leading publishers and broadcasters.
APC publisher snapshot
Streaming TV
Web display
Tips to optimize your APC-enabled deals
Advertisers should follow these best practices to effectively utilize the capabilities of APC to reach their ideal customers and achieve their marketing objectives:
- Familiarize yourself with available APC inventory, ad formats, and activation options to optimize campaign performance.
- Leverage Amazon’s robust first-party audience signals and addressability capabilities to reach the right customers at the right moments.
- Test different bidding models like programmatic guaranteed and private auction to find the most efficient approach.
- Monitor key metrics and iteratively refine campaigns based on performance insights.
- Integrate APC deals within your broader Amazon DSP strategy for a cohesive, cross-platform advertising strategy.
Additional resources
FAQs
Who can activate Amazon Publisher Cloud–enabled deals?
Advertisers in the U.S. and Canada can activate APC-enabled media within those locales. APC-enabled deals support campaigns for advertisers of all types and sizes, including those that sell their products and services on the Amazon store and beyond.
Is there a fee to use Amazon Publisher Cloud-enriched deals?
No, advertisers do not pay an additional fee on Amazon Publisher Cloud-enriched deals on Amazon DSP. Advertisers may access pre-curated APC-enriched deals, or negotiate directly with APC-enabled publishers to build a custom deal.
How do I measure the impact of my Amazon Publisher Cloud-enabled deals?
All standard reporting for programmatic deals on Amazon DSP is available for APC-enabled deals, including via Amazon Marketing Cloud. Reach out to your Amazon Ads account executive to learn more about custom reporting from Amazon Publisher Cloud-enabled publishers.
What is a clean room?
A clean room is an analytics service that helps companies across industries easily and securely analyze and collaborate on their combined datasets—without sharing or revealing underlying data.