industry marketing

Book marketing

When it comes to book marketing, how can Amazon Ads fit into your strategy? Whether you’ve published one title or thousands, Amazon Ads offers unique solutions for book publishers and authors.

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How readers discover and purchase books

Readers are increasingly discovering and purchasing books online. Fifty-seven per cent of global surveyed book buyers shop without a specific title in mind, according to a recent Kantar study.1 Forty-six per cent of book buyers on Amazon use shopping results to research their book purchase.2 For book publishers and authors, it’s valuable to reach these customers along their path to purchase to help boost the visibility and sales of your titles.

How readers browse and find books on Amazon

Online book buying provides readers with a huge selection of titles and authors to choose from. Amazon Ads solutions can help you promote your titles to reach readers who are seeking books like yours—whether they ultimately purchase the book online or in a store.

Readers commonly browse Amazon for books

51% of shoppers visit Amazon early in their purchase journey to gather information and for help finding books.3

Readers discover new books while shopping

78% of book buyers research books before purchasing.4

Book advertising insights

74%

74% of shoppers recall seeing an ad during their Amazon visit.5

77%

77% of book buyers discovered a new title or author when shopping on Amazon.6

22%

On average, book buyers who visited Amazon considered 22% more titles than book buyers who did not visit Amazon.7

How authors are reaching readers with an Amazon Ads marketing strategy

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How to attract readers during peak shopping periods

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How long-term Amazon Ads campaigns help authors engage readers

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Using ads to help reach the right readers at the right time

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How to launch your first book marketing campaign

Marketing resources for authors

Guides

The author’s guide to Sponsored Products

Advertising—but for authors. How to set up your first campaign, learn key concepts such as bidding, and understand your campaign performance.

Guides

The author’s guide to Sponsored Brands

An advertising guide for authors. Learn how Sponsored Brands can help you build your brand and get discovered by more readers on Amazon.

Guides

The author’s guide to Sponsored Brands

An advertising guide for authors. Learn how Sponsored Brands can help you build your brand and get discovered by more readers on Amazon.

Marketing resources for publishers

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Guides

Advertising books on Amazon: A guide for book vendors

Amazon Ads offers simple, effective solutions to help you drive book sales and reach new readers.

Featured book marketing resources

Guides

Leveraging Amazon Ads reports for book advertising

Gather insights from advertising reports to review your campaign performance and understand what book title and keyword mix helps reach your business goals.

Guides

A keyword strategy guide for book sales

Establishing and refining the right keyword targeting helps your books appear in search results for the right readers.

How to increase visibility and drive sales with book advertising

With hundreds of millions of worldwide active customer accounts, Amazon is a place for readers to discover, purchase, and read books.8 Amazon Ads offers book marketing solutions that can help you reach all different types of book buyers wherever they are in their purchasing journey, from awareness through to sale.

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Sponsored products

Maximize visibility of your titles with Sponsored Products, keyword- or product-targeted ads that appear on shopping results and detail pages. Available in all marketplaces for authors and publishers.

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Sponsored Bands

Showcase a collection of your books with Sponsored Brands, keyword-targeted ads in prominent locations on shopping results pages. Available in all marketplaces for publishers, and in US, UK, Germany, France, Italy, and Spain for authors with three or more eligible titles claimed in Author Central.

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Managed display services

Showcase a collection of your books with Sponsored Brands, keyword-targeted ads in prominent locations on shopping results pages. Available in all marketplaces for publishers, and in US, UK, Germany, France, Italy, and Spain for authors with three or more eligible titles claimed in Author Central.

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Sources

  1. Amazon and Kantar books readers path to purchase study, August 2023, US.
  2. Amazon and Kantar books readers path to purchase study, August 2023, US.
  3. Amazon and Kantar books readers path to purchase study, August 2023, US.
  4. Amazon and Kantar books readers path to purchase study, August 2023, US.
  5. Amazon and Kantar books readers path to purchase study, August 2023, US.
  6. Amazon and Kantar books readers path to purchase study, August 2023, US.
  7. Amazon and Kantar books readers path to purchase study, August 2023, US.
  8. Active customer accounts represent accounts that have placed an order in the past 12 months.